Bruno Schiavi

Schiavi was born on 10 July 1972 in Sydney's Inner West.^[1] His father worked for Italian embassies; the family moved several times before eventually settling in Australia.^[2] He attended Rosebank College in the Inner Western Sydney suburb of Five Dock, graduating in 1990.

Schiavi's university studies were in business and marketing.^[3] He worked at Target for eight years, starting in the 1980s. In 1995, he and his mother launched their first brand, "Anabella", a line of women's underwear over the internet.^[2]

In 1998, Schiavi invented a sock with a zippered pocket and sold it through Gowings.^[3] This sock fuelled the growth of his company, which in 2004 had sales of AUD 3 million, mostly from Schiavi-designed underwear.

In 2003, Schiavi began working with celebrities when he had Big Brother contestants promote underwear designed by him. He has since collaborated with Priscilla Presley,^[2] Brett Lee, Janet Jackson,^[4] and the Kardashians as well as MISSONI, Magic Johnson, Jane Fonda and Heidi Klum. In the mid-2000s, Schiavi's company expanded to Los Angeles.^[2]

Many of his products, including the Kardashian Kollection, are sold globally. By 2013, his company had an estimated turnover of well over $75 million, 60 percent of that from outside Australia.^[2]

On 12 August 2013, Schiavi launched One Dress a Day, an online store that sells a new Schiavi-designed dress every day.^[5]

In 2015, Schiavi expanded into children's clothing, developing a Kardashian Kids line for his Kardashian Kollection brand when the Kardashians had children. The new brand was a commercial success, with 86 percent of the stock sold within 72 hours of the launch in stores and online via Babies R Us. Following Schiavi's usual business model of mass market sales, the Kardashian Kids was sold internationally and at Woolworths Big W stores in Australia from August 2015.^[6]