Bucherer

Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.^[1]

Native name

Bucherer AG

FoundedSeptember 2, 1888; 137 years ago (1888-09-02)

FounderCarl F. Bucherer

Key people

Guido Zumbühl (CEO)
Daniel Egli (CFO)
Patrick Graf (CCO)

Quick facts Native name, Founded ...

Bucherer Ltd.

First Bucherer boutique in Lucerne, Switzerland
Native name	Bucherer AG
Founded	September 2, 1888; 137 years ago (1888-09-02)
Founder	Carl F. Bucherer
Key people	Guido Zumbühl (CEO) Daniel Egli (CFO) Patrick Graf (CCO)
Revenue	$1.8 billion (2022 estimate)
Number of employees	2,400+ (2022)
Parent	Rolex SA (since 2023)

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In 2023, Bucherer was bought by Rolex.^[2]