Bárbara Anderson
From Wikipedia, the free encyclopedia
Bárbara Anderson | |
|---|---|
 Bárbara Anderson | |
| Born | December 4, 1973 |
Bárbara Anderson (born 4 December 1973) is an Argentine journalist and disability rights activist who has promoted significant legal changes regarding inclusion[1] through the Yo También Association.[2] She has gained recognition for her work as a business journalist in print, online, television, and radio media for local and transnational groups, as well as for her role as a speaker and advisor on issues of inclusion and accessibility.[3]
Anderson began her journalism career in 1997 at various media outlets in Argentina as a reporter, and she advanced to editor-in-chief at the weekly magazine Punto a Punto y Mercado.[4] In 2002, she relocated to Mexico City to join Grupo Editorial Expansión as the editor of the Ideas section.[5]
She remained at this publishing house until 2014, during which she explored various forms of management and creativity through initiatives such as the redesign of the content generation process at Expansión, a model that was later adopted by Time Inc.[6]
During her time at Expansión, she led the group of women's magazines. In that role, she promoted entrepreneurship with initiatives such as the Elle México design contest, which was broadcast as a reality show.[4]
Since 2013, she served as director of editorial innovation at Grupo Milenio,[7] where she reorganized the Business section, redesigned the Milenio.com portal, and renewed the company's set of supplements, which doubled revenue. She also incorporated the titles of the social magazine CHIC in Mexico, whose content is distributed nationwide, and closed an agreement with The Financial Times to edit the weekly supplement FT Mercado.[8]
To complement her journalistic work, she created the Brand Journalism department, a unit in which companies produce content, with clients such as Monsanto, Bimbo, Laureate International México, UPs, Cinépolis, and Uber, as well as the Milenio Foros platform, a forum for debates. She hosted the television program Milenio Negocios for eight years, a weekly series of interviews with businesspeople, executives, and representatives from the financial sector in Mexico, which is broadcast on Milenio TV.[9] She was the author until October 2020 of the column "Nada personal, solo negocios" (translation: "Nothing personal, only business"),[10] on current business topics, from which an informational capsule, Radar Anderson, is produced.[11]
During the COVID-19 pandemic in Mexico, she organized and brought the Spanish edition of The Guardian to Mexico, for which she created a Mexican news platform, La-Lista—a digital medium with a strong focus on human rights, inclusion, diversity, and the environment. La-Lista/The Guardian[12] was launched on January 1, 2021, with a large group of reporters, editors, and columnists who operated the first website with a virtual newsroom established during the coronavirus crisis.[13][14]
She is currently a columnist at the Opinión 51 portal[15] and in the magazine Expansión.[16] She has been a correspondent in Mexico since 2002 for the largest radio network in Argentina, Cadena 3.[17]