Bónus
Icelandic supermarket chain
From Wikipedia, the free encyclopedia
Bónus (Icelandic pronunciation: [ˈpouːnʏs]) is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates thirty-three stores in Iceland and eight stores in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.
| |
 Bónus store in Keflavík | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | April 1989 |
| Founder | |
| Headquarters | , Iceland |
Number of locations | 41[1] (2024) |
Area served | Iceland Faroe Islands |
| Products | Discount store |
Number of employees | 1,000[1] (2019) |
| Parent | Hagar |
| Website | bonus.is |
History
Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989.[2] Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur.[3] In 1994, the company began expanding into the Faroe Islands.[4]
Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.
