CERS
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| Parent institution | Hanken School of Economics |
|---|---|
| Established | 1994 |
| Chair | Johanna Gummerus |
| Staff | 50> |
| Address | Arkadiankatu 22, 00100 Helsinki, Finland |
| Location | , |
| Website | www |
CERS (Centre for Relationship Marketing and Service Management) is a research and competence centre at the Hanken School of Economics in Helsinki, Finland. The centre specialises in research on service marketing. There are currently about 50 senior researchers and doctoral students associated with CERS.
CERS was founded in 1994 by professor Christian Grönroos and set up in cooperation with professors Martin Lindell, Sören Kock, Tore Strandvik, and Kaj Storbacka.[1]: 7 Tore Strandvik was selected as the board's first chair (1994-2001).[1] In 2007,[2] CERS founder Christian Grönroos was considered Finland's most cited business professor. The centre was founded to do frontline academic research on relationship marketing and service management and to uphold the Nordic School of Marketing research traditions.[3]
In 2023, CERS elected Johanna Gummerus as Chair. The board members are Peter Björk, Johanna Gummerus, Kristina Heinonen, Maria Holmlund-Rytkönen, Carlos Diaz Ruiz, Stefan Burggraf, and Eva Adlercreutz Carrero.[4]