COS (fashion brand)
Fashion retailer
From Wikipedia, the free encyclopedia
COS is a fashion brand in the H&M Group,[1] which includes H&M, Other Stories, Monki, and Arket. Its name is an acronym for “Collection Of Style.”
| |
| Founded | March 2007 |
|---|---|
| Founder | Karl-Johan Persson |
| Headquarters | , |
| Owner | H&M |
| Website | www |
Description
The brand retails contemporary minimalist clothing for women and men at mid-range prices.[2] The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products.[3] The brand's marketing strategy has long sought to associate it with art and design.[4][5]
History
COS first opened on London's Regent Street in March 2007 with a catwalk show at the Royal Academy[6] and launched its online store in 2011. The first store in North America opened in 2014.[7][8]
As of December 2022, COS had 259 stores in 47 countries, and was selling online in over 38 countries.[9] In some countries the brand sells via franchise partners, including Alshaya Group.[citation needed]