Cable Bay, Northland

Statistics New Zealand describes Cable Bay as a rural settlement. It covers 3.63 km² (1.40 sq mi)^[4] and had an estimated population of 1,190 as of June 2025,^[5] with a population density of 328 people per km². Cable Bay is part of the larger Doubtless Bay statistical area.^[10]

Cable Bay had a population of 1,158 in the 2023 New Zealand census, an increase of 267 people (30.0%) since the 2018 census, and an increase of 462 people (66.4%) since the 2013 census. There were 546 males and 612 females in 492 dwellings.^[13] 2.8% of people identified as LGBTIQ+. The median age was 54.3 years (compared with 38.1 years nationally). There were 183 people (15.8%) aged under 15 years, 111 (9.6%) aged 15 to 29, 501 (43.3%) aged 30 to 64, and 363 (31.3%) aged 65 or older.^[12]

People could identify as more than one ethnicity. The results were 81.1% European (Pākehā); 32.4% Māori; 4.9% Pasifika; 3.1% Asian; 0.8% Middle Eastern, Latin American and African New Zealanders (MELAA); and 3.1% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 97.9%, Māori language by 8.5%, Samoan by 0.8% and other languages by 7.3%. No language could be spoken by 1.6% (e.g. too young to talk). New Zealand Sign Language was known by 0.5%. The percentage of people born overseas was 20.2, compared with 28.8% nationally.

Religious affiliations were 32.9% Christian, 0.3% Hindu, 1.8% Māori religious beliefs, 0.5% Buddhist, 0.5% New Age, 0.3% Jewish, and 1.3% other religions. People who answered that they had no religion were 54.1%, and 8.8% of people did not answer the census question.

Of those at least 15 years old, 138 (14.2%) people had a bachelor's or higher degree, 507 (52.0%) had a post-high school certificate or diploma, and 279 (28.6%) people exclusively held high school qualifications. The median income was $30,700, compared with $41,500 nationally. 72 people (7.4%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 357 (36.6%) people were employed full-time, 138 (14.2%) were part-time, and 30 (3.1%) were unemployed.^[12]