Captain Euro

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Captain Euro
Adam Andros
Publication information
PublisherTwelve Stars, DESANTIX
First appearanceThe Adventures of Captain Euro (December 1998)
Created byNicolas De Santis
In-story information
Full nameAdam Andros
SpeciesSuper Skilled Human
Place of originAtomium, Brussels
Team affiliations
Twelve Stars Organisation
Notable aliasesEl Capitan, Captain Europe
Abilities
  • Polyglot, diplomat, technoscientist

Captain Euro is a comic book superhero, created in 1999 as a way to promote the European Union, and specifically the launch of the Euro, the single European currency that arrived in 2002.[1] The character has been featured on a website (first at captaineuro.com, later at captaineuro.eu) since 1999. Captain Euro has been featured on comic books and comic strips available on its website and as comic books on Amazon. The website's contents are available only in English.[1]

Captain Euro, the campaign, website and all the additional characters ans storylines were created by Nicolas De Santis of the consulting firm Twelve Stars for the EU.[1] Twelve Stars was already working for the EU in various identity and brand projects, including with the European Parliament.

The Captain Euro character dresses in a costume which features elements of the flag of Europe, including the twelve stars motif. Elements of the character are clearly reminiscent of Marvel Comics' Captain America (the similar "Captain" moniker and patriotic costume).

In November 2014, De Santis relaunched the Captain Euro website, this time as an independent project not under EU supervision. The relaunch included some changes to the characters, as well as a significant change in tone: the stories became more humorous and more overtly political, with Captain Euro explaining and justifying the European Union to various real-life world leaders.[2]

Captain Euro (real name Adam Andros) is the main character, of unspecified nationality. Originally, he was described as the son of "a famous European Ambassador", a professor of palaeontology and a polyglot; after a motor accident one of his knees was replaced with a metal alloy joint, but he is otherwise "in peak physical condition". After the 2014 relaunch, Captain Euro became a former "investigative journalist and a writer with a deep interest in international affairs, social psychology and identity", who "discovered his deep passion for keeping Europe together while reporting on the horrific events of the Yugoslav wars". In 2016, his identity was changed again, to "a young internet cyber software and virtual reality (VR) genius and millionaire."[3]

He runs the Twelve Stars Organisation, a group which seeks to "defend the security of Europe and uphold the values of the Union".

His team-mates include his sidekick Europa (real name Donna Eden), an environmentalist and archaeologist, and assistants Erik, Helen, Marcus, Lupo the timber wolf, and the computer system Pythagoras I.

The website claims that "they are the new ambassadors of global peace bearing the European message with them wherever they go." They also apparently represent Europe at sporting events, "competing in a number of championships and triumphing in the name of Europe."

The major foe of the organisation is Dr. D. Vider. D. Vider's full name was originally David Viderius, but after the relaunch it became Dexter Viderius. He was originally a "ruthless speculator" and "former financier" who hopes to divide the European Union so that he can more easily conquer it. After the 2014 relaunch, he became the head of Dividex, an evil multinational corporation. In 2016, he was changed again to become the head of VIPERA, a crime syndicate.[3]

Reception

Captain Euro received large coverage from the Global Media.

Robert Frank, in a 1998 article in The Wall Street Journal that appeared on the cover of the newspaper's global edition, wrote "Captain Euro is the ultimate youth-marketer. He was born out of the bureaucracy of Brussels: Mr. De Santis spent more than a year studying the European "identity" for the European Parliament only to determine "there is none." So, he proposed creating a "European character" or mascot. Parliament debated the issue for months but couldn't make a decision. Eventually, Mr. De Santis gave up and decided to create it himself."[4]

Dan Glaister of The Guardian mocked the character upon its release in 1999, writing that Captain Euro has "the sort of history only a marketing company besieged by focus groups could devise." Quoting from the character's description that "participation in an experimental language programme enabled Adam to become a polyglot", Glaister dryly remarked, "Ah – so that's how to become a good European."[1]

Eurosceptic politician and commentator Daniel Hannan, writing in 2011, criticised the Captain Euro literature as possibly "sinister". He described the Dr. D. Vider character as having "a hooked nose and a goatee beard, like some anti-Semitic caricature from the Völkischer Beobachter", and stated that D. Vider's real first name, David, and his occupation in finance could also be considered indicators that the villain is meant to be Jewish. Hannan also criticised the general concept of using comic-book characters to promote the EU, writing, "The notion that the government should get at parents through their children is a characteristic of authoritarian states, not liberal democracies."[5]

András Simonyi and Amanda Norris, in a 2013 column in the Huffington Post, shared the opinion that Dr. D. Vider had "a clear anti-Semitic undertone", and added that his team of henchmen, "social misfits belonging to the 'Global Touring Circus,'" were themselves an offensive stereotype against the Romani of Europe. They also criticised Captain Euro's "meek and boring" nature (he does not use weapons), calling it emblematic of the European Union's reliance on "soft power" and its failure to solve its economic problems during the intervening years.[6]

Relaunch and subsequent reception

References

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