Rovira was born in 1989.[4][n. 1] Raised in Camarles (province of Tarragona),[5] she studied musical teaching.[5] Then, she took a year off abroad, and, having returned to Spain, she joined the Barcelona's Institut del Teatre to train as a stage actress.[5]
Rovira started her acting career in stage plays.[7] In 2016, she landed her first notable role in the television series La Riera,[5] aired on the Catalan regional broadcasting service. Her debut in Spain-wide television was her performance in the 2018 series Presunto culpable.[5] She then joined the seventh season of the period drama television series Amar es para siempre to play the role of Amelia Ledesma, an employee at King's club who develops a love story with Luisita (Paula Usero).[8] The lesbian romance generated unprecedented online fan following in Spain, also drawing interest abroad, becoming an LGBTIQ icon.[1][2][3] Rovira then reprised the role of Amelia in two spin-offs of the series: #Luimelia and Luimelia 77. The former is a spin-off/reboot transferring the characters of Amelia and Luisita (and their relationship) to 2020 (renovated up to a fourth season),[9][10] while the latter is a new montage of the year and a half romance between the two characters in the series.[1]
In September 2020, she joined the cast of the comedy television series Señor, dame paciencia (Lord, Give Me Patience), the adaptation of the film of the same name.[11]