Caroline Rush

Caroline Larner was born in Glasgow, the middle of three daughters, and spent her early childhood in Bishopbriggs. Her father is an accountant and her mother is a teacher.^[4] Her father's job took the family to England, first to Derbyshire and then to Chorley, Lancashire.^[5][6]

Rush began working in public relations and marketing in about 1992.^[7] Her association with the British Fashion Council started in 1998, when she was employed by Annette Worsley-Taylor Associates, who were the creative and marketing consultants for the London Fashion Week.^[7] She started Manchester-based PR agency Crush Communications in 2002,^[7][8] and became managing director.^[9] The British Fashion Council appointed this company as the press office for all British Fashion Council initiatives, including the London Fashion Week and the British Fashion Awards, with Rush as a public relations strategy adviser to the British Fashion Council.^[7]

Rush was appointed British Fashion Council joint chief executive in March 2009.^[7][10][11] As joint Chief Executive, she oversaw the Council’s move into Somerset House in 2009.^[12][13] In a restructuring, Rush became sole chief executive in June 2012.^[2] Rush "played a key role in attracting brands such as Burberry and Pringle and British designers such as Antonio Berardi and Jonathan Saunders back to London."^[10][14] Hilary Alexander credited Rush with changing London Fashion Week from being a 'poor cousin' compared with Paris, Milan and New York, "and showing that Britain is really where it all begins".^[15]

Caroline is currently represented by talent & rights management agency Kruger Cowne.^[16]