Casagrand

Casagrand traces its origins to the early 2000s and was formally incorporated in 2003.^[1] In 2004, Casagrand launched its first project, Casagrand Srishti in Thiruvanmiyur. In 2006, the company delivered its first major project, Casagrand Rivera.^{[citation needed]} In 2014, the company entered Bengaluru with its debut project, Casagrand Luxus.^[2]

In 2019, Casagrand launched Asta, described as Chennai's first kids-themed project, followed by Royale, Zenith, and Boulevard in 2020. The company later developed Athens, a sports-themed project in West Chennai, and Vistaaz in 2021, a villa development at Perungalathur.^{[3][4][5][6][7][8]}

In 2020, Casagrand appointed actor R. Madhavan as its brand ambassador for Chennai and Bengaluru.^[9]

In 2022, Casagrand planned to expand into new markets, including investments of ₹1,500 crore in Bengaluru and Hyderabad, and a ₹450 crore residential project in Bengaluru.^[10][11]

In August 2022, Casagrand launched Casagrand Perch, focused on constructing 500 individual houses in Chennai, Bengaluru, and Coimbatore.^[12] Around the same time, the company announced a ₹2,000 crore investment in Bengaluru and plans to invest ₹8,000 crore in Maharashtra for the development of 20 million sq ft of residential space.^[13] In August 2023, Casagrand appointed cricket legend Sourav Ganguly as its national brand ambassador.^[14] Also, the company bought over 4 lakh square feet of land in a deal valued at around Rs 56.8 crore.^[15] In May 2024, Casagrand launched “Casagrand HolaChennai,” a 30-acre township in Sholinganallur (OMR), Chennai with 1,818 homes (apartments and villas).^[16]

In September 2024, Casagrand Premier filed its draft red herring prospectus (DRHP) with SEBI for an initial public offering.^[17] In December 2024, the company received SEBI's final observations (approval) for its ₹1,100 crore IPO.^[18] In January 2025, Casagrand entered the Tiruppur market.^[19]

In 2025, it appointed Venkatesh Daggubati as its brand ambassador for the Hyderabad region.^[20] In July 2025, Casagrand announced its first project in Pune, Upper Kharadi, and named Bollywood actors Genelia and Riteish Deshmukh as brand ambassadors for the western India market.^[21][22]

Later that year the company launched a project in Dubai.^[23] In 2025, Casagrand has launched 2 more projects in Bengaluru Casagrand Promenade in Yelahanka and Casagrand Estancia in Kogilu.^[24][25]

As of 2025, Casagrand had completed over 100 projects, covering several million square feet of residential and mixed-use development.^[26]

Casagrand operates an employee reward programme, started in 2013, offering fully paid international trips for staff. About 6,000 employees have travelled to destinations such as London, Singapore, Switzerland, and Dubai.^[27]

In 2022, about 700 employees were sent to Switzerland after meeting sales targets, and in 2024, around 1,000 employees visited Barcelona, Spain, under the same programme.^[28][29] In August 2025, Casagrand arranged a train trip to Goa for 800 employees in collaboration with IRCTC.^[30] Through its Casagrand Aspiring Stars programme, launched in 2015, the company funds coaching, training, and equipment for emerging sportspersons.^[31][32][33]

Between 2021 and 2025, Casagrand appointed several film actors as brand ambassadors for its projects, including Vijay Sethupathi (FirstCity, Chennai), Khushbu Sundar (Flagship, Chennai), Prakash Raj (Aquene, Bengaluru), Hrithik Roshan (Mercury), Nayanthara (Casamia, Chennai), and Nani (Evon, Hyderabad).^{[34][35][36][37][38]}

In 2025, it collaborated with The Hindu on the “Made of Chennai”.^[39] The company also worked with Royal Stag Water on an AI-based festive campaign.^[40]

The brand partnered with Ananda Vikatan for the Ananda Vikatan Cinema Awards 2024.^[41]