Ceer Motors
Saudi electric vehicle company
From Wikipedia, the free encyclopedia
Ceer Motors is an electric vehicle brand in Saudi Arabia.[1] It is the first Saudi EV brand and includes sedans and SUVs for the GCC region.[2] Ceer Motors plans to distribute in Middle Eastern markets by 2025.[3][4][5] The brand name Ceer, translates to the Arabic word for "drive forward".[6]
 Logo | |
Native name | سير |
|---|---|
Company type | Private |
| Industry | Automotive |
| Founded | 2 November 2022 |
| Founder | |
Key people | James (Jim) DeLuca (CEO) |
| Owner | Public Investment Fund |
| Website | ceermotors |
History
Ceer Motors was formed through a partnership between the Saudi Public Investment Fund (PIF) and the Taiwanese contract manufacturer Foxconn.[7] Saudi Arabia's sovereign wealth fund is projected to partner with Apple Inc. to build a $9 billion facility that manufactures microchips, electric-vehicle components and other electronics.[8] The joint venture is part of an effort to diversify the Kingdom's economy apart from being oil-dependent, in line with the Saudi Vision 2030.[9][10][11]
The company will license component technology from BMW to use in the electric vehicle development process. Foxconn will develop the electrical architecture of the products.[12]
In June 2024, a contract worth $2.2 billion was signed between Ceer and Hyundai Transys, through which the Korean company will supply Ceer vehicles with the integrated electric vehicle drive system (EDS).[13]
Products
Investments
Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities.[14] By 2034, Ceer Motors is expected to contribute $8 billion to Saudi Arabia's GDP.[15] In February 2026 , Ceer signed 16 agreements worth 3.7 billion Saudi riyals to support the localization of electric vehicle manufacturing in Saudi Arabia.[16][17]
Partners
- Siemens
- KAUST
- Foxconn
- Isoclima
- BMW
- Rimac Technology
- Hyundai Transys
- Sabelt
- Schuler
- Dürr
- Modern Building Leaders (MBL)
- Nahil Computer
- Bupa Arabia
- Atlas Industrial Equipment Co.
- Saudi Business Machines
- Liva Insurance
- Zamil Central Air Conditioners Co. Ltd.
- Zamil Plastic Industrial Company
- Obeikan Glass Company
- Abdul Latif Jameel Enterprises (ALJ)
- Saudi Company for Controls and Maintenance (Saudi Controls Ltd)
- Arabian Plastic Industrial Co. (APICO)
- Saudi Aluminum Casting Company (SAC)
- First Telecom Industries (FTI)
- CTR
- Royal Commission for Yanbu (RCY)
- Electric Vehicle Infrastructure Company (EVIQ)
King Salman Automotive Cluster
- Lear
- Forvia
- Shinyoung
- Benteler
- JVIS
- Pirelli[18]