Aramco TV/Channel 3 primarily broadcast imports from the United States and the United Kingdom.
For its first day after opening with the Quran reading, the station carried a talk by Fahmi Basrawi of Aramco Public Relations, telling the purpose of the service to its 1,900 viewers at the time, finishing with the local feature film Jazirat al-Arab (The Island of Allah, also The Island of Arabia), an Aramco production about King 'Abd al-'Aziz Ibn Sa'ud, the discovery of oil and the creation of the Kingdom of Saudi Arabia in the 1930s. The second day saw the first broadcasts of American content, Whirlybirds and I Search for Adventure. The third day introduced Your Health, a long-running program produced by the station, the topic of the first edition was malaria control. In these three days alone, Saudi Aramco Television had achieved its primary goals. The United States at the time was the only country with a large-enough filmed inventory of television content, where such content would be leased and repeated.[5]
In 1963, during the bilingual phase of the service, the station aired five Arabic movies and four English-language movies dubbed to Arabic. The station also carried standard US primetime fare, such as Disneyland, Sea Hunt, Checkmate, Rawhide and The Adventures of Ozzie and Harriet. Perry Mason aired with Arabic dubbing. One third of the schedule at the time consisted of educational content in both Arabic and English.[5] Moreover, in this phase, the channel produced 45% of its content. Presenters of the local output were all from Aramco's Public Relations Department. Local production ceased after the Dammam station opened in 1969.[6]
With the service becoming an all-English channel, most of the programs seen on the service came from the United States.[6]
The station avoided the broadcast of news bulletins, a topic deemed "sensitive" by the station, but started relaying the English-language news service from Saudi Arabian state television in 1982.[6]
In line with Islamic moral standards, the station opened its daily schedule with readings from the Quran and broadcast prayer intermissions during prayer times. The first broadcast in 1957 started with a reading of the Quran.[5] These strict Islamic teachings were spread to programming in general, as was also the norm in other Muslim countries, as elements deemed haram were censored.[4] The station had no written rules for its censorship standards, under the grounds that this depended on common sense and knowledge about Saudi society, but starting in 1982, the Ministry of Information set up an office in Dammam to monitor Aramco TV's programs, by cutting scenes that contradicted strict Islamic teachings. Usually Aramco TV was more liberal when compared to Saudi state television. On June 23, 1978, the station broadcast a program about that year's Miss US beauty pageant. Moreover, the station broadcast many series that state television wouldn't air, such as The Love Boat, Laverne & Shirley, Happy Days, Hart to Hart, Police Woman, Dallas and Hill Street Blues.[6] The Saudi government requested an increase in the amount of English-language programming at the station in 1990 with the outset of the Gulf War, but these were censored at the request of Aramco's public relations department in order to conform with Saudi cultural standards.[7]