Chaos with Ed Miliband

Cameron's tweet was intended to focus public attention toward the possibility of a hung Parliament in the wake of the 2015 election and the electoral chaos that might have ensued had the Labour Party under Miliband not secured enough electoral support and been forced to enter into a coalition with the Scottish National Party.^[4]

In the televised debates leading up to the election, Cameron stated that "the only way to stop this Ed Miliband SNP government taking place is to have a Conservative majority government".^[4] Nicola Sturgeon, the leader of the Scottish National Party, appealed to Miliband in the debate by asking "if Labour and the SNP have more MPs than Cameron, is Miliband really going to say he won't work with us?"^[4] In response, Miliband said that "the first budget of a Labour government is going to be written by a Labour government ... It is not going to be written by Nicola Sturgeon or Alex Salmond or anybody else in the SNP" and that "If you want a Labour government, my message is very simple: vote Labour."^[4]

The tweet was the subject of a billboard campaign by the anti-Brexit political campaign group Led By Donkeys in January 2019.^[5] A spokesperson for the group told The Times that the idea for the campaign had come "down the pub" as they were discussing whether Cameron would ever delete the tweet and so they decided to turn it into a "tweet you can't delete".^[5]

Miliband changed his Twitter handle to "Chaos with Ed Miliband" following the May 2019 resignation of Theresa May as prime minister.^[6]

In October 2022 Miliband retweeted the tweet with an emoji of a clown after the resignation of Kwasi Kwarteng as Chancellor of the Exchequer following the September 2022 mini-budget and the ensuing October 2022 government crisis during the brief premiership of Liz Truss.^[7] Miliband's retweet generated 70,000 likes in its first hour.^[7]

Writing for Politico in 2018, Paul Dallison listed the tweet as one of seven "tweets to regret".^[2] Dan Milmo, writing in The Guardian, listed the tweet as one of the "greatest hits in Twitter's history" in 2022.^[8] Milmo described the tweet as "half-right in that it predicted bedlam. But under Cameron's leadership instead. He won, called the European Union referendum and things have been far from stable since. It is now regularly retweeted when the Tories, and the UK, are going through yet another crisis."^[8]