Chhaa Jaa
From Wikipedia, the free encyclopedia
Chhaa Jaa (Go Forth and Shine) is a digital-first youth brand in India that aims to help girls build the confidence they need to make choices and changes in their lives.[1]
| Established | 2019 |
|---|---|
| Founders | Girl Effect |
| Focus | To educate adolescent girls |
| Location |
|
| Website | www |
In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.[2]
They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.[3]
Recognitions
- UNESCO, UNICEF, WHO, HRP and UNFPA commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.[citation needed]
- Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.[citation needed]