The China Tourism Day was officially established by the State Council of China in 2011. The China Tourism Day launches an event theme every year.
- 2011: "Read Ten Thousand Books, Travel Ten Thousand Miles"
- 2012: “Healthy Life, Happy Travel”
- 2013: “Leisure benefits the people, beautiful China”[1]
- 2014: “Happy Tourism, Public Welfare and Benefiting the People”[2]
- 2015: “New Normal, New Tourism”[3]
- 2016: “Tourism promotes development, tourism promotes poverty alleviation, and tourism promotes peace”
- 2017: “Travel makes life happier”[4]
- 2018: "Whole-region Tourism, Better Life"
- 2019: "Culture and Tourism Integration for a Better Life"
- 2020: "Integration of Culture and Tourism, Better Life"
- 2021: "Green Development, Better Life"
- 2022: “Experience Chinese culture and enjoy a wonderful journey”[5]
- 2023: “A Beautiful China, a Happy Journey”[6]
- 2024: “Travel around China and live a happy life”[7]