Choc-Ola
From Wikipedia, the free encyclopedia
| Type | Chocolate beverage |
|---|---|
| Manufacturer | BIC, LLC |
| Introduced | 1944 |
| Website | www.choc-ola.com |
Choc-Ola is an American chocolate beverage that was formulated in the 1940s by Harry Normington, Sr. from Pennsylvania.[1]
Choc-Ola was based out of Indianapolis from 1944 until 1977, when Normington sold the brand to Moxie Industries. The Indianapolis plant had a large, white and black spotted cow on a white pole located at the south end of the main parking lot. This was to inform the public that their product was milk-based. After Moxie, Choc-Ola was owned by various companies, the last of which was Dr Pepper Snapple Group in 2009, which retired the product.[1]
In early 2010, Dan Iaria, the owner of the Rock-Cola '50s Café in Indianapolis secured the trademark and began selling Choc-Ola again. On March 21, 2011, it was announced that an agreement was made with Prairie Farms to produce and distribute Choc-Ola through South Bend, Indiana-based Martin's Super Markets, a regional 21-store chain.[2] Prairie Farms announced later that year that they planned to eventually distribute Choc-Ola in 17 states in individual-sized bottles and half-gallon jugs, primarily at grocery stores and convenience stores.[3]
