Chocapic
Chocolate-flavoured whole-grain breakfast cereal distributed by Nestlé
From Wikipedia, the free encyclopedia
Chocapic, known as Koko Krunch in Asia and most of the Middle East, is a chocolate-flavored whole-grain breakfast cereal[1] distributed by Nestlé in most of Europe, Asia, the Middle East, and Latin America.[2] The cereal was introduced in 1984.[3] It has been available to consumers in Portugal since 1986.[4]
 | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Nestlé |
| Produced by | Cereal Partners Worldwide |
| Country | Switzerland |
| Introduced | 1984 |
| Website | nestle.com/chocapic |
Overview
The cereal consists of cocoa flavored wheat flakes.[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the Koala in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently[when?] created, which features the usual chocolate petals, as well as white chocolate flavored petals.[citation needed]
Similar products
Similar in flavor and texture to Chocos by Arqui. Somewhat similar to other chocolate-flavored cereals like Cocoa Krispies (also known as Coco Pops or Choco Krispies outside North America) and Cocoa Puffs (Nesquik outside North America).
