After graduating from EDHEC Business School, he received a job offer from the Société Parisienne de Boissons Gazeuses, then a subsidiary of Pernod Ricard.[3] The company was subsequently acquired by the Coca-Cola Company. He started as a sales representative, later becoming a sales manager for large retailers, regional manager for vending operations, and national key accounts manager.[4]
In 1994, he was promoted to National Director of the retail channel,[5] and then became Regional Director for the Paris Île-de-France region.[6]
From 2002 to 2005, he served as Vice President and Director of Sales and Marketing for Coca-Cola Enterprises.[6]
After several years on the board of directors, he was appointed President of the Institut Français du Merchandising (French Institute of Merchandising) in 2005, succeeding Serge Papin of Coopérative U.[7]
From 2005 to 2010, he was CEO of Coca-Cola France, the French subsidiary of the Coca-Cola Company. He was responsible for growth strategy, brand marketing, communication, and partnerships. He succeeded Paul Gordon, who was appointed European Strategy Director.[8] During his tenure, Coca-Cola re-entered the bottled water market.[9] He doubled Coca-Cola’s advertising budget and oversaw the launch of Coca-Cola Zero in 2007.[10][11]
In 2009, he became President of the Syndicat national des boissons rafraîchissantes (National Union of Refreshing Beverages), which gathers the main soft drink manufacturers in France.[12]
In 2015, he was named President of Coca-Cola Canada and joined the Executive Committee of Coca-Cola North America.[13]
In 2018, he took over as CEO of the herbal tea brand Les Deux Marmottes, based in Savoie, France.[14]