Christine Moorman
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TitleT. Austin Finch Professor, Sr.
EducationUniversity of Pittsburgh
ThesisThe effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988)
Christine Moorman | |
|---|---|
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2] marketing organization and marketing research.[3] She served as Editor-in-Chief of the Journal of Marketing.[4] Dr. Moorman is the Founder and Director of The CMO Survey.
