Citizen Coke: The Making of Coca-Cola Capitalism
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| Author | Bartow J. Elmore |
|---|---|
| Language | English |
| Genre | Nonfiction |
| Published | November 3, 2014[1] |
| Publisher | W. W. Norton & Company[2] |
| Publication place | United States |
| Pages | 416 pp[2] |
Citizen Coke: The Making of Coca-Cola Capitalism is a 2014 nonfiction book written by Bartow J. Elmore.[2]
Elmore examines the history of Coca-Cola. He argues that the company's strategy of outsourcing raw ingredients instead of practicing vertical integration contributed to its success. He also describes the impact of the company's switch from returnable glass bottles to disposable bottles.[3][4]
