Coliseo GNP Seguros
Football stadium
From Wikipedia, the free encyclopedia
The Coliseo GNP Seguros (formerly the Estadio Tres de Marzo) is a stadium in Zapopan, Jalisco, Mexico. It is currently used for football and American football. The stadium is the home ground of Tecos of the Liga Premier de México. It has a capacity of 18,779 and was constructed inside the campus of the Universidad Autónoma de Guadalajara.[2]
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 Interactive map of Coliseo GNP Seguros | |
Former names | Estadio Tres de Marzo (1971–2026) |
|---|---|
| Location | Zapopan, Jalisco, Mexico |
| Owner | Universidad Autónoma de Guadalajara |
| Operator | Tecos OCESA[1] |
| Capacity | 18,779 |
| Surface | Grass |
| Construction | |
| Opened | 1971 |
| Renovated | 1973, 1975, 1999, 2020, 2026 |
| Tenants | |
| Tecos (Liga Premier) (1971–present) Halcones de Zapopan (2020) Jaguares de Jalisco (2020) Reyes de Jalisco (LFA) (2022) | |
History
Construction of the Estadio Tres de Marzo began on 1971, when the newly founded football team of the Universidad Autónoma de Guadalajara (UAG), that back then played in the third tier of Mexican football, needed a stadium. The steel stands were prefabricated and had a capacity of around 3,000 people. The stadium was named to honor the establishing date of the UAG: 3 March 1935.[3]
In 1973, in virtue of UAG ascending to the second level of Mexican football and according to a ruling from the Mexican Football Federation that demanded that Second Division teams must have a stadium with minimum capacity of 15,000 people, new concrete stands were constructed on the sides of the pitch.[3]
In 1975, after the Tecos de la UAG ascended to the Primera División de Mexico, the stands were once again remodeled in order to meet the minimum demands of the division which was 25,000 people.
The stadium once again went through renovation in order to accommodate the 1986 World Cup which brought the capacity to 30,015 people after new standing room areas were created.
In 1999, Estadio Tres de Marzo underwent its last major renovation which included improvements such as a new pitch and drainage system. The stadium earns its name for the founding date of the Universidad Autónoma de Guadalajara, On March 3, 1935.
Later, in 2009, Estadio Tres de Marzo was remodeled to fit the new modern look of Estudiantes Tecos and changed the stands' colors from being yellow and red, to wine red, while also drawing out the team's logo in the middle of both the east and west sides of the main stands.
In June 2020, Jaguares de Jalisco and Halcones de Zapopan of the Liga de Balompié Mexicano moved to the stadium. Jaguares de Jalisco and UAG invested money in renovations for the stadium.[4]
In February 2022, ahead of the 2022 LFA season, the Reyes de Jalisco of the Liga de Fútbol Americano Profesional (LFA) announced that they would play in the stadium, becoming the first professional gridiron football team to do so.[5] In 2023 they moved to a new stadium built by the Guadalajara City Council.[6]
In November 2025, UAG agreed to lease the stadium to OCESA, a concert promotion company, for a period of ten years. Following this agreement, reconstruction work began on the stadium to convert it into a venue primarily dedicated to concerts, forcing Tecos to relocate their home games to a field adjacent to the stadium.[1] In April 2026, the stadium was renamed following a naming rights deal with GNP Seguros and was announced to be reopening in August.[7]
1986 FIFA World Cup
Concerts
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Facilities
To account for being inside of UAG, a 4,000 vehicle parking lot is found along la Avenida de la Patria, which provides easy access to nearly the entire city of Guadalajara.[8]