Colmar Brunton

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Company typePrivate
IndustryMarket research
Founded1981 (New Zealand)
FoundersDick Brunton, Pauline Colmar
Colmar Brunton
Company typePrivate
IndustryMarket research
Founded1981 (New Zealand)
FoundersDick Brunton, Pauline Colmar
Defunct2020 (Australia), 2021 (New Zealand)
FateMerged into Kantar Group
Headquarters
  • Auckland, New Zealand (NZ)
* Sydney, Australia (AU)
Area served
Asia-Pacific
Key people
Dick Brunton, Pauline Colmar
ServicesMarket research, qualitative and quantitative studies
ParentKantar Group

Colmar Brunton was a market research agency founded in New Zealand in 1981.[1] It was later merged with Kantar in Australia and New Zealand in 2020–21.

There are two Colmar Brunton organizations, which operate in the Asia Pacific Region. The first Colmar Brunton was founded in New Zealand and operated with its head office in Auckland. Colmar Brunton Australia is an international market research agency split from Colmar Brunton New Zealand in the 1990s.

New Zealand

Colmar Brunton was formed by Dick Brunton and Pauline Colmar in 1986.[2] Millward Brown bought a 20% stake in Colmar Brunton in 2005.[2]

The brand was retired in 2021 after Colmar Brunton was merged with the Kantar Group.[3]

Australia

References

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