Commercetools

From Wikipedia, the free encyclopedia

Headless commerce platform

Company type

Founded2006; 20 years ago (2006)
Munich, Germany

Founders

Dirk Hoerig
Denis Werner

commercetools
Company type	Private
Industry	E-commerce
Founded	2006; 20 years ago (2006) Munich, Germany
Founders	Dirk Hoerig Denis Werner
Headquarters	Munich , Germany
Number of locations	12^[1] (2022)
Area served	Worldwide
Key people	Doug McNary (CEO)
Number of employees	600+^[1] (2022)
Website	commercetools.com

commercetools, is a Munich, Germany based company which offers cloud-based headless commerce platform that provides APIs to power e-commerce sales and similar functions for large businesses.^[2] Both the company and platform are called commercetools.^[1] Through its investor REWE Group it is associated with the omnichannel order fulfillment software solutions provider fulfillmenttools and the payment transactions provider paymenttools.^[3]^[4]^[5]^[6] commercetools is a founding member of the MACH Alliance.

commercetools was founded by Dirk Hoerig and Denis Werner in 2006.^[7]^[8] It launched its platform in 2013.^[9] In 2014, commercetools was wholly bought by REWE Digital, part of Germany’s REWE Group.^[10]^[11] Hoerig is credited with coining the term "headless commerce".^[12]

In 2018, commercetools announced a $17 million investment to support its international expansion.^[13] It expanded into the U.K market in 2019 with the opening of its London office.^[14] In 2020, commercetools established a presence in Australia, with a team in Melbourne and a data center in Sydney.^[15]

In 2019, commercetools raised $145 million from venture capital firm Insight Partners.^[15] Insight Partners' managing directors Richard Wells and Matt Gatto joined commercetools' board of directors as part of the deal.^[16]^[17] At the same time, commercetools was spun out by REWE. REWE remains a significant shareholder.^[10]

In January 2021, commercetools partnered with car manufacturer Volkswagen Group to use the platform for its group brands, including Volkswagen, Bentley, Porsche and Audi.^[18]

In May 2021, REWE group announced additional investment into commercetools to fund growth into the Chinese market.^[19]

In September 2021, commercetools raised $140m in its series C round, led by venture capital firm Accel, valuing the company at $1.9 billion.^[20]

In November 2021, commercetools acquired Frontastic^[21]^[22] for an undisclosed amount.

In July 2024, Founder and CEO Dirk Hoerig stepped down as CEO and Andrew Burton was named as the new CEO.^[23]^[24]^[25]

References

1 2 3 "commercetools locations". Craft.co. Archived from the original on 2021-06-11.
↑ Lunden, Ignrid. "Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises". TechCrunch. Retrieved 2021-06-11.
↑ Jonas Jansen (2020-09-09). "Rewe verkauft auch Wissen". Frankfurter Allgemeine Zeitung - FAZ.NET (in German). Retrieved 2022-09-07.
↑ Michael Gerling (2022-09-14). "73.000 Tonnen Papier sparen". EHI Retail Institute (in German). Retrieved 2022-09-23.
↑ Dominik Grollmann (2021-07-05). "Rewe startet eigenen Paymentdienst". iBusiness (in German). Retrieved 2022-09-25.
↑ Stephan Lamprecht (2021-07-21). "Rewe Gruppe gründet Payment-Technologietochter". Payment & Banking (in German). Retrieved 2022-10-05.
↑ Wong, Stephanie; Morgan, Carter. "2020 Year In Review: How I Launched This, A SaaS Story". How I Launched This: Google Cloud. Archived from the original on 2020-09-19. Retrieved 2021-06-11.
↑ "commercetools mit weiterem Investmentkapital - VC Magazin" (in German). Archived from the original on 2021-05-22. Retrieved 2021-06-11.
↑ Melton, James (2019-10-24). "Headless ecommerce platform vendor commercetools raises $145 million". Digital Commerce 360. Archived from the original on 2019-10-30. Retrieved 2021-06-11.
1 2 Palmer, Maija; Smith, Tim (2020-11-24). "European tech companies are beating Amazon at its own game". Sifted. Archived from the original on 2020-11-24. Retrieved 2021-06-11.
↑ "Shopify-Investor pumpt 130 Millionen in commercetools". deutsche-startups.de (in German). 2019-10-21. Retrieved 2021-06-11.
↑ Lunden, Ingrid. "Italy's Commerce Layer raises $16M led by Coatue for its headless commerce platform". TechCrunch. Retrieved 2021-06-16.
↑ Pirrone, Gabriella. "commercetools CEO on Global Enterprise Expansion". CMSC. Archived from the original on 2019-05-09. Retrieved 2021-06-14.
↑ Walker, Peter. "German e-commerce tech firm enters UK market". Retail Systems. Retrieved 2021-06-16.
1 2 "commercetools Announces Arrival In Australia". B&T. 2020-03-10. Retrieved 2021-06-16.
↑ Lunden, Ingrid. "Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises". TechCrunch. Retrieved 2021-06-16.
↑ Melton, James (2019-10-24). "Headless ecommerce platform vendor commercetools raises $145 million". Digital Commerce 360. Archived from the original on 2019-10-30. Retrieved 2021-06-16.
↑ Edwards, Roy (2021-01-15). "Volkswagen selects commercetools for its eCommerce solution -". Enterprise Times. Retrieved 2021-06-16.
↑ Farrelly, Connor. "REWE Group Invests In Expansion Of Commercetools". ESM Magazine. Archived from the original on 2021-05-17. Retrieved 2021-06-17.
↑ "Commercetools raises $140M at a $1.9B valuation as 'headless' commerce continues to boom". TechCrunch. Retrieved 2021-10-13.
↑ "VC Daily: In Venture Investing, Early Stage Moves to Main Stage". Wall Street Journal. 2021-11-22. ISSN 0099-9660. Retrieved 2021-11-23.
↑ Demery |, Paul (2021-11-22). "Commercetools fills a headless technology gap with Frontastic". Digital Commerce 360. Retrieved 2021-11-23.
↑ "commercetools Appoints New CEO". commercetools.com. Retrieved 2025-10-23.
↑ "commercetools Appoints Andrew Burton as CEO; Dirk Hoerig Transitions to CIO". MarTech Edge. Retrieved 2025-10-23.
↑ "Commercetools Appoints New Chief Executive Officer". Built In. Retrieved 2025-10-23.

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