Coolvetica

Ray Larabie released Coolvetica on September 7, 1999. It was an attempt to capture the logotype aesthetic of the 1970s, when designers often customized Helvetica into more playful and tightly spaced forms. The Stop & Shop supermarket logo from 1973 to 1982 was the main reference point. Its distinctive lowercase t, shaped like a reversed J, became the seed for the design. The font was made from scratch in Fontographer, expanding the curly theme of the t into other letters such as the j, which was given a full curl. The first release was free. In 2009, the family was rebuilt and expanded to include a full range of weights from Ultra-Light to Heavy, along with italics, which were commercial releases.

^[1]