Cordiant Communications Group
From Wikipedia, the free encyclopedia
| Industry | Advertising |
|---|---|
| Founded | 1995 |
| Defunct | 2003 |
| Fate | Acquired by WPP Group |
Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth-largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.
After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant.[1] In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000).[2] WPP Group purchased and absorbed Cordiant in 2003.[3]
