Craft (American magazine)
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| Editor | Carla Sinclair |
|---|---|
| Categories | Do it yourself (DIY) |
| Frequency | Quarterly |
| First issue | April 2006 |
| Final issue | 2009 |
| Company | O'Reilly Media |
| Country | United States |
| Language | English |
| Website | www.craftzine.com |
| ISSN | 1932-9121 |
Craft: (or CRAFT:) was a quarterly magazine published by O'Reilly Media[1] which focused on do it yourself (DIY) projects involving knitting, sewing, jewelry, metalworking, woodworking, and other disciplines. The magazine was marketed to people who enjoy "crafting" things and features projects which can often be completed with cheap materials, including household items. The magazine was in circulation between 2006[2] and 2009.
Unlike more traditional craft magazines and how-to books, Craft: projects were aimed at a younger (18-35) audience. Projects in the first issue included making a stitched robot doll, a silver-thread and microprocessor-based programmable LED tank top, knit slouch boots, a minimalist 'catnip castle,' and an ant-farm room divider.[3] Articles with names like "Subversive Cross Stitch," "Battle Chic - craft a wardrobe of medieval armor with DIY chainmail," and "The Lost Ipu Art of Ni‘ihau"[4] are typical of the magazine's eclectic indie themes.
Demographic
Craft: was aimed at the emerging DIY culture in North America and Europe, particularly female, that enjoys not only the fashion of handmade items and crafts, but also the philosophy and politics inherent in recycling, DIY clothing, and ecology. The ads featured in Craft: targeted a readership that is largely liberal, and interested in locally produced, handmade, ecological, and organic goods and craft supplies. The demographic also is heavily computer literate, and blogs about their crafts and the crafts of their peers, thus ads for services such as web hosting and flickr were also found in the magazine's pages.