CrunchLabs
Educational technology company
From Wikipedia, the free encyclopedia
CrunchLabs LLC is an educational technology company founded by American YouTuber and engineer Mark Rober in 2022. They primarily create subscription-based educational kits for children.
 | |
| Founded | March 30, 2022 |
|---|---|
| Founder | Mark Rober |
| Headquarters | Sunnyvale, California , U.S.[1] |
Key people | Jim E Lee (President, COO)
Rachele Harmuth (CPO) Scott Lewers (CCO) |
| Website | crunchlabs |
History
CrunchLabs LLC was co-founded in 2022[2] by Mark Rober[3] along with Jim E Lee as president and CEO, to create and sell STEM learning kits for kids.[4]
In April 2024, CrunchLabs launched Hack Pack,[5] a coding and robotics product for teens and adults.
In November 2024, CrunchLabs announced Space Selfie, a service in which a satellite will display a user-uploaded photo, and a photo of the satellite will be taken over a specified location and sent to the user. The service is free to CrunchLabs subscribers. The satellite was launched from the Vandenberg Space Force Base, California on a SpaceX Falcon 9 rocket on January 14, 2025.[6][7]
CrunchLabs sponsored a leg of Chess.com's 2024 Champions Chess Tour.[8] In 2025, it was announced that CrunchLabs would be launching in India.[9] Also in May 2025, a global licensing deal between CrunchLabs and Australian-owned toy company Moose Toys was announced.[10] The same year it hired former Lionsgate executive Scott Lewers as its chief content officer (CCO).[11] Also in June 2025, CrunchLabs began sponsoring children's YouTube franchise Toys and Colors.[12]
As of September 2025, CrunchLabs is set to produce a competition show for Netflix, along with Jimmy Kimmel, to be hosted by Rober in 2026.[13]