CuteCircuit

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Founded2004
FoundersFrancesca Rosella and Ryan Genz
Headquarters
London
,
United Kingdom
CuteCircuit
Founded2004
FoundersFrancesca Rosella and Ryan Genz
Headquarters
London
,
United Kingdom
Websitewww.cutecircuit.com

CuteCircuit (/ˌkjtˈsɜːrkɪt/ KYOOT-SUR-kit[1]) is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella. CuteCircuit designs wearable technology and interactive fashion.[2]

All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz.[3]

CuteCircuit was the first fashion company offering smart textile-based garments that create an emotional experience for their wearers using smart textiles and micro electronics.[4] With the launch of the first collection in 2004, design critic John Thackara referred to Francesca Rosella as "The Madonna of wearable computing".[5]

The transformational creations from CuteCircuit have been cited as being an inspiration and precursor to the work of other avant-garde designers such as the Hussein Chalayan.[6] The garments have been worn by celebrities including Irina Shayk, Fergie, Katy Perry.[7]

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Awards and exhibitions

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