Cyba Audi
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Cyba Audi | |
|---|---|
| Personal details | |
| Born | Cyba Adib Audi 1965 (age 60–61) |
| Alma mater | American University of Beirut |
| Occupation | Communication strategist |
Cyba Audi (Arabic: صبا عودة, b. 1965 in Beirut, Lebanon) is a communication strategist and entrepreneur based in Dubai, United Arab Emirates (UAE). She presented 'Morning with Cyba' on Asharq News, a business morning show for business people in the Arab region.[1]
She is the founder and managing director of Saba Consultants, which provides counsel in strategic communications planning, reputation building, and investor relations to clients in the Gulf Cooperation Council (G.C.C) countries. Previously, she was a senior presenter and producer at Al Arabiya News Channel, where she conceived and launched the channel's first business-news show, Al-Aswaq Al-Arabiya (Arabic: الاسواق العربية, meaning "Arab Markets"), in June 2005. Soon after its launch, the show became the highest-rated business program on Arab television.[2] She anchored Al Arabiya's main business shows five days a week for five years.[3]
Cyba Audi provides executive coaching to senior government officials and corporate managers. She is a much-solicited moderator at international forums and conferences, both locally and internationally. Audi is a feminist, who encourages Arab women to take an active role in business in the Middle East.[4]
Cyba Audi was born in 1965 in Beirut, Lebanon. Her passion for business administration began to develop during her high school years, as she used to assist her father with running their family business.[5] Upon obtaining her Lebanese Baccalaureate from International College, Audi pursued a Bachelor of Business Administration (B.B.A.) at the American University of Beirut, from which she graduated in 1986.[3]