Cycle Gear
From Wikipedia, the free encyclopedia
Motorcycle components
Motorcycle accessories
Retail
Dave Bertram
 | |
| Company type | Private |
|---|---|
| Industry | E-commerce Motorcycle components Motorcycle accessories Retail |
| Founded | 1974 in Benicia, California, United States |
| Founder | Donald Martin Dave Bertram |
| Headquarters | Benicia, California |
Number of locations | 165 stores (as of March 2024) |
Area served | Worldwide |
Key people | Zach Parham CEO |
| Brands |
|
Number of employees | 3000 |
| Parent | Comoto Holdings |
| Website | cyclegear |
Cycle Gear is a motorcycle accessories retailer featuring 165 stores in 39 states and an e-commerce website. The company is headquartered in Benicia, California. The business was founded in 1974 by Dave Bertram. The company founded the BILT and Sedici helmet brands in 2011. The company also founded Street and Steel and Hot-wired brands. In 2016, the company merged with RevZilla under the conglomerate Comoto Holdings Inc. Four years later the group acquired two more companies J&P Cycles and Rever. Each company functions independently as a sister company.[1][2]
The company founded its first store in 1974 in Benicia, California in the North Bay region of the San Francisco Bay Area by Donald Martin and Dave Bertram. The company featured a catalog from the 1970s and by 1992 there were six stores in the California Area.[3][4] In 1999, the company continued growing to about ten locations and featured the Frank Thomas Collection one of the best-known British motorcycling clothing brands, four years later in 2001 the company grew to eighteen stores.[5][6] The company established the ecommerce website cyclegear.com by 2003 and in 2008, Cycle Gear grew to 100 stores across the United States.[7] By 2011, Cycle Gear introduced two helmet brands BILT and Sedici.[8] The company also introduced Street and Steel and Hot-wired brands. In 2016, before RevZilla and Cycle Gear were merged by Comoto Holdings Inc. the company grew to 112 stores in 34 states, had a significant and growing online business, and distributed over 13 million catalogs annually. After the merger Bertram retired as CEO. As of March 2024, the company has grown to 165 stores in 39 states and employs 3000 people.[9][1][2]
