Cyrus Veyssi
American influencer
From Wikipedia, the free encyclopedia
Cyrus Veyssi is an American influencer. They[a] are best known for their social media content focused on beauty and manifesting, in addition to their content focused on their status as a nonbinary first-generation Iranian immigrant. They were named to the Time 100 Creators in 2025. They co-hosted 10-episode Amazon Prime talk show Influenced. They created their own book-journal, Honey, in 2026.
Cyrus Veyssi | |
|---|---|
| Born | |
| Education | Tufts University (BA) |
| Occupation | Influencer |
Biography
They were raised in Brookline, Massachusetts, as the child of first-generation immigrants from Iran.[1] They have described the neighborhood as "predominantly white".[2] From a young age, they were "drawn to femininity", but didn't express it until after they came out as gay to their parents when they were 10.[3] They first started using makeup at around 11 or 12.[4] They attended Tufts University, where they majored in sociology and minored in media and communications. They have described their goal to be like Grace Coddington.[2] During college, they explored their gender identity.[1] They came out to their parents a second time, as nonbinary, while in college.[5][3]
They went on to work in communications, working as a creative at a marketing agency.[2] They first went viral online after a post of theirs was reposted by Them. They subsequently began to create beauty and lifestyle content, focused on queer Persian people like them. During this period, they collaborated with Glossier.[1] They left their communications job in mid-2023.[2]
The video they described as their "first viral video", however, came much later, and included both Veyssi and their dad. It was in response to a negative comment implying that their dad left them. Their relationship with their parents was described by Coveteur as a "pure and loving bond". At this point, they also shifted to show more of their personality in their posts.[5]
They have created a character for themselves as the "bougie gay uncle".[6] They have also emphasized social justice issues, stating that to them, "Beauty is political. Gender is political. Fashion is political."[1] According to the magazine Paper, Veyssi's approach is "always joyful".[7] They have faced hate comments, predominantly from their own South West Asia and North Africa community.[3] They have also emphasized the flaws in beauty standards,[8] and have discussed fragrance as gender-affirming and as carrying memories.[9]
They were the central face of a campaign by Caudalie.[10] This led to their photo being displayed on dozens of New York City busses.[3] They also partnered with Dig to create a Sumac Yogurt and Chicken plate inspired by Persian flavors, of which a portion was donated to NYC Pride.[11]
They starred in a Google Shopping ad in December 2024, which was opposed by Fox News host Sean Hannity and anti-trans activist Riley Gaines:[12] Gaines stated Google did well "if their goal was to make Americans frustrated and to lose money" in response to the ad.[13][14]
They co-hosted the Amazon Prime show Influenced, along with other content creators such as Tefi Pessoa, in 2024.[15] The show emphasized Gen Z and Millennial affairs.[16]
In 2023, they spoke out against Iran's government after the death of Mahsa Amini.[17] During the 2025–2026 Iranian protests, Veyssi emphasized advocacy for the LGBTQ+ community in Iran and used their platform to show Irani cultural traditions on LGBTQ identities, as well as their current treatment.[18]
They were named to the In The Know Honors by Yahoo Life in 2021.[19] They were named to The Hollywood Reporter Rising Influencers of 2024.[20] They were named to the Time 100 Creators in 2025.[21] In 2026, they self-published their own book-journal, Honey, featuring thirty affirmations and thirty blank pages.[22]
They met their boyfriend after tripping outside a Soulcycle class.[5]