DC Graphic Novels for Kids

Launch

In 2017, DC Comics announced that a new untitled young readers imprint would launch in 2018.^[3] Abraham Riesman, for Vulture, highlighted a shift in audience for graphic novels that did not have to do with either Marvel or DC Comics; Riesman wrote that "shift was the result of decisions made by librarians, teachers, kids'-book publishers, and people born after the year 2000. Abruptly, the most important sector in the world of sequential art has become graphic novels for young people. [...] According to Milton Griepp of comics-industry analysis site ICv2, aggregated annual comics sales across different kinds of retailers for 2016 revealed that more than half of the top-ten comics franchises were ones aimed at kids. [...] DC is hiring for a new division targeted at young readers, and has already done a bit of a stealth launch by publishing youth-friendly takes on their fabled characters like Supergirl: Being Super and DC Super Hero Girls: Finals Crisis".^[4]

Two graphic novels lines were revealed in 2018; the DC Zoom imprint for middle grade readers and the DC Ink for young adult readers.^[5][6][7] The New York Times reported that "though a few of the graphic novels will have creators who are already working in the comic book industry, the majority of the writers are a Who's Who of popular novelists for young readers. [...] While staple-bound comic books have traditionally appealed to an audience of male readers, graphic novels have a more diverse readership".^[8] Michele Wells, the vice president for content strategy at DC, said "if you look at readership in middle grade and Y.A. in general, you'll see a swing on the side of female readers".^[8] DC Ink and DC Zoom were created after the New 52 branding was retired in 2015 and the launch of the DCYou program which "employed younger creators than the New 52 titles, with the titles having a more contemporary feel".^[9] These imprints were built off both the creative success of DCYou and "the financial success of the DC Super Hero Girls property, which launched in 2015 and featured a line of young reader graphic novels".^[9] Dan DiDio, DC's co-publisher from 2010 to 2020, explained that:

A lot of that had also to do with our interest in getting the young adult marketplace. That was DC testing the waters and wondering what a young adult book would be from DC Comics. We realized that ultimately, there was a strong, creative talent pool to tell those stories, but we decided we had to change the format in regards to how it appeared. That's when the DC Ink and DC Zoom books wound up being created, where we knew, This is the right direction, we know there's a market for this, but the periodical might not be the best way to deliver it. That audience might not find the periodical, but let's create it in a book. They're much more comfortable reading in that style.^[9]

An expanded list of titles was then revealed at San Diego Comic-Con 2018.^[10][11] In 2019, DC Zoom "technically launched with the continuation of DC Super Hero Girls, but the first Zoom debut was [...] Super Sons: The Polarshield Project".^[12]

Relaunch

DC Comics began to shutter its three imprint lines and separate graphic novel titles by a three-tiered age system in June 2019: DC Zoom would become DC Kids (ages 8–12), DC Ink would become DC (ages 13+), and Vertigo would become DC Black Label (17+).^[13][12][14] The new segmentation launched in January 2020; the names of the segments also shifted to DC Graphic Novels for Kids and DC Graphic Novels for Young Adults.^[15][16][17] Later in October, DC Comics released a new boxset of select DC Zoom titles with the DC Graphic Novels for Kids branding on the slipcase.^[18]