DC Universe Classics was an action figuretoyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.[citation needed]
In 2007, Mattel was granted the rights to produce action figures of all DC Comics characters, although the company indicated the agreement excluded the DC Comics imprints Impact Comics, Vertigo, and WildStorm.[1] DC Universe Classics was first announced at San Diego Comic-Con in 2007, with the first wave of action figures on display.[2] The line was scheduled for initial availability in January 2008.[3] At SDCC, close-ups of the second wave of action figures were shown, along with a line of 3" game figures that sold as the "Fighting Figures" sub-line. The second wave of Classics figures (and variants) was shown at Wizard World Chicago, alongside the first wave of figures. The third wave of figures was announced in October 2007, with photos being shown in the December 12, 2007, issue of ToyFare magazine. The fourth and fifth waves were announced at the 2008 New York Comic Con, and three of the five (six, including the Collect and Connect figure) figures from the sixth wave were shown at Wizard World Philadelphia in May 2008. More figures were revealed at the 2008 San Diego Comic-Con and on MattyCollector.com.[citation needed]
The final wave of action figures to be sold at retail was Wave 20. The line was re-branded as DC Universe All-Stars and included Superman (New 52), Superboy-Prime, Batman (New 52), and Red Robin, but was later canceled due to fan criticisms and lack of retailer interest. It was then rebranded into two different lines. One for Batman and one for the rest of the DC Universe; the lines were called Batman Unlimited and DC Unlimited, respectively. These lines were cancelled in 2013.
Collect and Connect
Mattel emulated Toy Biz' Marvel Legends Build-A-Figure concept with the DC Universe Classics line, which featured "Collect and Connect" with five (and later, six) separate figures, including pieces to build one of DC's larger characters. Variant versions of figures include the same piece as the regular version. Collect and Connect figures are at least 25% larger than the regular figures in the wave.[4]
Criticisms
Collectors said they had difficulty finding figures in many retail stores. For collectors, the issue was pronounced with the Walmart-exclusive fifth wave, which was underordered by the retail chain,[5] but was later re-released and sold online at Mattel's website.[6] Mattel has since showed that the company has improved the availability of action figures in the line.[7]
Availability also became a concern with the San Diego Comic-Con exclusive Gleek figure, which was only available at the convention and not offered on Mattel's website after the show.[5] The figure quickly sold out and was never re-released.
Collectors, concerned about quality control, said some figures they purchased had stuck joints, bad paint applications, and mismatched parts. Others have complained about scale issues, with certain figures produced either too large (Lobo, Rocket Red) or too small (Sinestro, Big Barda), as well as the fact that Collect and Connect figures had a height limit.
Collectors saw relatively quick price jumps since the line began. Initially, figures sold for under $10 each. Later, as the U.S. economy worsened in 2008–09, collectors saw price hikes of individual figures to $12.99 and then to $14.99 by 2010. In 2011, figures are sold for $15.99 to $17.99 in stores such as Toys R Us, Target, and Walmart. In 2012, Target made the price jump again by pricing the Batman Legacy Arkham City figure at up to $20.97.
Super Powers influence
DC Universe Classics takes much of its inspiration from Kenner's Super Powers toyline from the 1980s, from character choices to their general design. All the characters who were in the Super Powers line have appeared in DC Universe Classics and DC Superheroes, although four of them (Kalibak, the Penguin, Orion, and Mr. Freeze) differ from how they looked in Super Powers (though Freeze would be re-released later with his Super Powers color scheme, and Penguin has been released in a more Super Powers-accurate version under the Batman Unlimited brand, also Kalibak has been re-released as a Collect and Connect figure in his Super Powers accurate color scheme with the 30th Anniversary Super Powers Collection).[8] Some characters who were redesigned for the Super Powers line (Parademon, Mantis, and Steppenwolf) were released in two versions—a comic-accurate version and a Super Powers version. Even the characters Cyclotron and Golden Pharaoh–created specifically for the Super Powers line—were released in DC Universe Classics. Further, figures that were going to be produced later in the Super Powers line were created as part of DC Universe Classics (including characters from Super Friends like El Dorado and the Wonder Twins).[9]
ToyFare Fans' Choice
ToyFare #133 launched a contest similar to one by Marvel Legends for DC Universe Classics. Through an online vote, fans of DC Universe Classics could choose from a list of six characters to appear in a future wave: Catman, Huntress, The Question, Ragman, Starman, and Vixen. It was announced that the Question came out on top in the December 2008 issue of ToyFare. He appeared in the eleventh wave of Classics.
For its 2009 poll, the DC Universe brand managers and ToyFare staff picked another group of six characters to include in the line: Captain Marvel Jr., Geo-Force, Libra, Raven, Toyman, and Uncle Sam. The winner by a large margin was Raven, who was released in the line's fifteenth wave.[10]
The 2010 ToyFare poll differs from the previous two polls in that instead of choosing a regular figure from an upcoming wave, fans chose the Collect and Connect figure, with the options being Blockbuster, Girder, King Shark, Nekron, Shaggy Man, and Wildebeest. The winner of this poll was Nekron,[11] who appeared in the line's twentieth wave.[12]
Figures
The first wave of figures was shown at San Diego Comic-Con, while the second wave was shown at Wizard World Chicago. At the outset of the line, five figures were included in each wave[13] (with variants included when possible), with five waves per year for five years. These plans were altered to increase the number of figures per wave to seven, beginning with the seventh series, and to include retailer, convention, and online exclusives at various times throughout the year. Beginning with wave sixteen, the line was scaled back to six figures per wave (plus one variant).
Wave One - Metamorpho
Batman heads this first line of figures. The Penguin, Red Tornado, and Etrigan were originally intended to have variants which were scrapped at different times. The Penguin's chase robotic penguin accessories were dropped for cost reasons, while Red Tornado's modern costume and a repainted Etrigan to better reflect the art of Jack Kirby were skipped in favor of getting the second wave out as soon as possible. Some of the Batman figures are labeled "Crime Stopper", while others are dubbed "Classic Detective". It is unknown if this was a variant or a running change. Along the same lines, the first shipment of figures showed the classic Red Tornado on the back of the package, while the second shipments showed the modern incarnation.
The Collect and Connect figure for this wave is Metamorpho, labeled "Rex Mason, the Element Man". Metamorpho includes snap-on accessories, including a giant right hand, a giant hammer for his left hand, and an extension for his right leg.
The electric-costume Superman from the late 1990s anchored this second assortment of figures. There are three characters with two versions each; cases included both Superman variants and either the modern or classic Aquaman, with the modern one packed at a smaller ratio to the classic incarnation. Firestorm was released as a running change, with Ronnie Raymond appearing in the first shipments and the Jason Rusch incarnation in later shipments. The Collect and Connect for this wave is Gorilla Grodd.
Hal Jordan heads this third line of figures. Nightwing and Robin are redone in this third wave after both previously having been produced when the line was DC Superheroes. The previous representations of these two characters were not sculpted by the Four Horsemen. The wave was first seen in the December 12, 2007 issue of ToyFare. Sinestro's variants were issued at a 50:50 ratio, while Deathstroke's were slightly less. The Collect and Connect for this wave is Solomon Grundy.
Wonder Woman anchors the fourth wave of figures. She and Cyborg were revealed at Toy Fair in 2008. The rest of the lineup was unveiled at New York Comic Con 2008. At the 2008 San Diego Comic-Con, it was announced that Batman Beyond and Cyborg would feature variants that would be exclusive to KB Toys.[14] Following KB's bankruptcy, the Batman Beyond and Cyborg variants were included with shipments from other retailers. The Collect and Connect for this wave is Despero in his mid-1990s incarnation, complete with two guns.
At the 2008 New York Comic Con, Mattel announced Walmart would begin carrying DC Universe Classics figures starting with wave three, besides receiving a store-exclusive wave in November 2008. At the request of Walmart, the characters included in this wave are characters that could be created using relatively few new parts.
The Collect and Connect for this wave is a mech version of Metallo. According to the Four Horsemen panel at Wizard World Philadelphia, Metallo was originally sculpted to be part of DC Superheroes but was held back when Mattel was awarded the full license to the DC library.[citation needed]
Following problems with the distribution of this wave at retail, the wave was re-released only on MattyCollector.com in June 2010.[15]
Unveiled in its entirety during the 2008 San Diego Comic-Con,[citation needed] the sixth assortment of DC Universe Classics contains several characters from Jack Kirby's Fourth World storyline. Superman is, once again, the tent pole character for the wave. The Collect and Connect for this wave is Darkseid's son Kalibak with his Beta-Club.
Beginning with this wave, Mattel extended the number of figures in an assortment of five to seven. With these new assortments, six of the seven figures include a Collect and Connect piece to build a larger character; the seventh–who is usually the A-list hero included in the wave–includes a DC Universe display stand (which can also be bought in packs of 25 from Mattel's website).[16] The seventh wave was shipped in two assortments – each containing a mix of World's Greatest Super Heroes figures along with the regular figures in the wave. The Collect and Connect figure for this wave is Atom Smasher.
In November 2008, Mattel revealed the lineup for the eighth wave on its website, including pictures. Parademon variants have a 50:50 ratio.[17] The Collect and Connect figure for this wave is Giganta in her classic cavewoman outfit. In addition, a miniature Atom figure was included with the Collect and Connect pieces.
On February 7, 2009, Mattel revealed the lineup for the ninth wave of the line at the 2009 New York Comic Con.[18] One villain in the wave, Mantis, has a 50/50 split comprising his comic book counterpart and his depiction in the Super Powers line.[19] A Guardian variant was initially shown, but cancelled in favor of the Wildcat variant. Some stores only received a fraction of their pre-orders from Mattel.[20] The Collect and Connect for this wave is Chemo, the nemesis of the Metal Men, in his modern form. Chemo is the only Build A Figure with a variant. The torso piece was released with and without an inner bubbles insert. The "no bubbles" piece was the earlier release, and the "extra bubbles" piece replaced it.
The tenth assortment of DC Universe Classics is the second wave exclusive to Walmart. Man-Bat is a hold-over from the DC Superheroes line, which saw albino and clear versions released as convention exclusives, but the classic, brown version of the character was never released. The Collect and Connect for this wave is Imperiex.
Included in this wave are several characters connected to Green Lantern. Also included is the winner of the 2008 ToyFare poll, the Question. The Collect and Connect for this wave is Kilowog.
Confirmed by Mattel and revealed for the first time in the November 2009 (#147) issue of ToyFare magazine, the twelfth wave of DC Universe Classics marks the switchover to a new theme and an updated package design.[7] In celebration of DC Comics' 75th anniversary, each Classics and Infinite Heroes figure includes an anniversary button (75 buttons in all). Rather than featuring comic book art for only the characters appearing in a wave, the packaging showcases many DC characters.
The Collect and Connect for this wave is Darkseid, a larger version than the one released in the DC Superheroes line. Darkseid comes with his Killing Glove, which is interchangeable with his regular gloved hand, as well as a removable Mother Box.
After the official confirmation of the lineup for wave twelve came the leak of the thirteenth wave characters, as well as images. The wave includes the character Cyclotron, whose only previous appearance was as part of the Super Powers line. The modern Cheetah variant was originally shown in pictures with no clothing, but she was eventually released wearing a black outfit.[21] However, some online retailers received quantities of the unclothed Cheetah. Mattel has showed that this version would see a general release, but it has since been put on hold.[22] The Collect and Connect for this wave is Teen Titans foe Trigon, complete with his staff.
Confirmed in ToyFare #152[23] and at the New York International Toy Fair, the fourteenth wave of DC Universe Classics is the third wave to be exclusive to Walmart. The Collect and Connect figure for this wave is the Ultra-Humanite. Unofficially, Tyr has a dark red and a light red variant.
Officially confirmed on May 17, 2010, the fifteenth wave of DC Universe Classics includes another character exclusive to Super Powers–Golden Pharaoh. The winner of the 2009 ToyFare fans' choice poll, Raven, also makes her debut, as well as one of the runners-up from the 2008 poll, Starman (Jack Knight). This wave became available at Kmart stores and online retailers in early fall 2010, and was followed by other retailers later in the season.[24] The Collect and Connect figure for this wave is Validus, an enemy of the Legion of Super-Heroes.
In the September 2010 issue of ToyFare, pictures of part of the sixteenth wave were revealed–The Creeper and Jonah Hex, as well as the Collect and Connect figure. The rest of the wave was revealed at San Diego Comic-Con in 2010. Beginning with this wave, each wave will now contain six figures (besides one variant). Wave sixteen features a new, larger package design, including the art of iconic DC Comics heroes. The Collect and Connect figure for this wave is Bane, who features a new sculpture in a larger size, in relation to the DC Superheroes version.
In December 2010, Mattel unveiled the lineup for the seventeenth wave of the line.[25] Each figure is a tie-in to the Blackest Night storyline. The Collect and Connect figure for this wave is the Anti-Monitor.
Revealed at the 2011 International Toy Fair, most of the figures in this wave tie into Super Friends. The Collect and Connect figure for this wave is Apache Chief. This wave became the first to feature no variant figure which would continue for the duration of the line. Instead, Bronze Tiger featured an interchangeable head.
The website MTV Geek had the exclusive reveal for the nineteenth wave of the line.[26] This time, each figure is a tie-in to the Justice Society of America. The Collect and Connect figure for this wave is S.T.R.I.P.E.
The seventh wave saw the first release of World's Greatest Super Heroes (WGSH) figures, re-releases of earlier figures with a DC Universe stand. Figures released in this wave included Batman (blue and gray), Firestorm, Green Lantern, Robin, Shazam, and Wonder Woman. Additional figures were released under the WGSH banner, and, later, under the All-Star banner (besides the figure stand, All-Star figures also include a 75th anniversary button).
Figure
Description
Original Release
WGSH/All-Star
Batman
Black and gray
Gotham City 5
WGSH and All-Star
Blue and gray
Wave One
WGSH
Firestorm
Ronnie Raymond
Wave Two
WGSH
The Flash
Wave Seven
WGSH and All-Star
Green Arrow
Wave Nine
All-Star
Green Lantern
Wave Three
WGSH
Nightwing
Wave Three
All-Star
Power Girl
Wave Ten
All-Star
Robin
Wave Three
WGSH
Shazam
Wave Six
WGSH
Superman
Gotham City 5
WGSH and All-Star
Wonder Woman
Wave Four
WGSH
Exclusives
2008
San Diego Comic-Con
The first DC Universe Classics exclusive figure, Lobo, was announced at the 2008 New York Comic Con.[27] He was sold at the Mattel booth at the 2008 San Diego Comic-Con, though limited quantities were offered on Mattel's online store. His inclusion in the line had been in question for quite some time, as DC Comics did not feel as though he was a character they would want in a mass market toy line, because of his persona in the comics.[4]
Toys "R" Us two-packs
Because of poor distribution when DC Universe Classics was still DC Superheroes, many fans could not get several of the figures offered. As a solution, Mattel released, exclusive to Toys "R" Us, two-packs that provided collectors with a way to purchase some of these older figures. In addition, the two-packs included new figures (Abin Sur and Lightray), and new versions of recent DC Universe Classics releases (Orion and Hal Jordan Green Lantern).[28]
With the 2008 San Diego Comic-Con, Mattel launched a site featuring exclusive news and products that collectors can buy directly from Mattel. Though limited numbers of 2008 Comic-Con exclusives were made available for order in late July, exclusives began in the first quarter of 2009 with two-packs of previously unreleased characters.
Shortly before the 2008 Christmas holiday, four pre-orders for previously unannounced two-packs appeared on various online toy store websites.[29] They were proposed as exclusives to online retailers and Toys "R" Us. Two of the four two-packs were released in 2009; the third two-pack (featuring Lex Luthor and Supergirl) was delayed until 2010, while the fourth (featuring the Golden Age Hawkman and Hawkgirl) was not released.
The San Diego Comic-Con exclusive for 2009 was a two-pack of the Super Friends characters Zan and Jayna, better known as the Wonder Twins. Available both at San Diego and on MattyCollector.com, the set comes with the aforementioned twins, along with a bucket featuring Zan in his water form and Jayna as an eagle. Gleek, their pet monkey, was available for convention attendees only.
Walmart five-pack
An exclusive five-pack was offered by Walmart stores in 2009. Four of the five figures (Superman, Batman, Two-Face, and Catwoman) are repaints of figures from the DC Superheroes and DC Universe Classics lines, while the fifth figure (Lex Luthor) is an all-new sculpture.
2010
Online and Toys "R" Us two-packs
The delayed Kryptonite Chaos two-pack that was scheduled for 2009 was finally made available at retail alongside re-releases of the Green Lantern and Super Enemies two-packs from late 2008.
Four repaints (Batman, Green Lantern, The Flash, and Nightwing) were released only to Toys "R" Us stores. A fifth figure featuring The Joker repainted in an Alex Ross inspired black tuxedo design was scheduled to be released as well, but was cancelled.[30]
DC Universe Classics Vs. Masters of the Universe Classics Toys "R" Us two-packs
Combining two of Mattel's properties, these sets of figures focus on releasing Masters of the Universe Classics figures at retail. The DC figures are straight re-releases of previously produced figures, while the Masters of the Universe Classics figures are repainted by the versions released on MattyCollector.com. The two-packs in the first series each come with an exclusive comic; two-packs in the second series each come with a mini-poster.
Four exclusive two-packs were released at Walmart in 2010. The first two sets were composed entirely of repaints and feature no new sculpting; the second two were straight re-releases.
In April 2010, the G4 series Attack of the Show! revealed that the 2010 San Diego Comic-Con exclusive would be Plastic Man, with multiple attachments, one of which (Plastic Man in suitcase form) was only available for convention attendees.[32] In addition, the Starro exclusive for the DC Universe Infinite Heroes line came with a set of four Starro spores, which are compatible with the 6" DC Universe Classics line. Like the Plastic Man suitcase, these spores were exclusive to San Diego Comic-Con.[33]
Walmart five-pack
Walmart's second exclusive five-pack featured two new characters (Guy Gardner and Tomar-Re), as well as three repaints of existing figures (Hal Jordan sporting grey temples circa the 1989 Green Lantern series, John Stewart in his Green Lantern: Mosaic costume, and a Green Lantern version of Sinestro).
2011
San Diego Comic-Con
On the April 28, 2011 episode of Attack of the Show!, it was revealed that the 2011 San Diego Comic-Con exclusive would be Swamp Thing, a character that was previously off-limits because for a time it was not part of the mainstream DC Universe. A set of Un-Men would also be sold as a convention-only exclusive.[34]
DC Universe Classics Vs. Masters of the Universe Classics Toys "R" Us two-packs
Three more two-packs, including a combination of DC Universe Classics and Masters of the Universe Classics figures, were released. The Bizarro Vs. Faker two-pack was also available at San Diego Comic-Con.[35]
Two two-packs were released. The first two-pack re-released Harley Quinn from Wave 2 and appeared to include the cancelled All-Star Joker from 2010. The second two-pack re-released both Black Adam from Wave 9 and Captain Marvel from Wave 6. Adam does not have the Beetle Necklace of Wave 9.[36]
Name
Figures
Mad Love
Joker
Harley Quinn
Mightiest Mortals
Black Adam
Shazam
Legion of Super-Heroes twelve-pack
Exclusive to MattyCollector.com was a twelve-pack of the Legion of Super-Heroes, the first time characters from this team were released in the DC Universe Classics line. Besides the twelve heroes listed below, the set also included a Proty accessory figure and a die-cast Legion flight ring. The ring is the difference between the original release and the reissue. The original one was gold plated. Also, an open figure slot is included in this package that is labeled for Invisible Kid.
Much like their existing subscription service for Masters of the Universe Classics, Mattel unveiled a subscription service for DC Universe Classics in 2011, intended to produce figures demanded by collectors.[citation needed] In September, Mattel revealed on their Facebook page that despite not reaching their subscriber goal, the club would still go forward. To offer the subscription, Mattel would raise the prices of figures for non-subscribers. They also revealed that the winner of the club's exclusive poll was Metron.[38]
On August 7, it was announced that the club would examine, reaching the minimum number of subscriptions.[citation needed] At New York Comic Con, it was revealed that Red Hood, Captain Marvel Jr., and Huntress would be released during 2013. The price of figures had increased from $15 to $18 (for subscribers) and from $18 to $20 (for non-subscribers). A new line called Club Black Freighter, based on the Watchmen series, would release figures bimonthly with six figures released. There would be no DC subscription for 2014, as pre-sales did not meet expectations. However, it was announced at New York Comic Con on 10/11/2013 that five figures would be released in 2014 to finish the line. "Hook hand" Aquaman would be released in March, Ice in June, Superboy in September, and Damian Wayne as Robin in December. "Containment Suit" Doomsday would be released as the SDCC exclusive and then on mattycollector.com, after Mattel apologized to its fans that they were not given the budget to do a full Doomsday figure, and could only afford a cheaper "Containment Suit" version. Shortly afterwards, Mattel announced that they would produce a full-on Collect and Connect sized "Doomsday Unleashed" figure, for nothing else than to give the fans a proper send-off and to apologize for their unproduced figures.
The release of Doomsday Unleashed marked the final figure in the DC Universe Classics/DC Signature Series line, and Mattel even put "Final Figure" on the front of his box. Mattel offered one more set of six figures on their website celebrating the 30th anniversary of Kenner's Super Powers Collection, featuring a Collect and Connect Super Powers colored Kalibak figure. At retail, the line semi-continued under a few different names, Batman Unlimited and DC Comics Unlimited, which mixed the Horsemen sculpted comic-based figures with figures based on other media properties, like the Injustice series of video games. As of 2018, the Horsemen sculpted figures continue to be peppered into Mattel's DC Multiverse retail line, which brings back the Collect and Connect concept last seen in DC Universe Classics.
