DW Sports Fitness
From Wikipedia, the free encyclopedia
 | |
.jpg) DW Sports Store and Fitness Club, Cambridgeshire | |
| Industry | Retailing and fitness clubs |
|---|---|
| Founded | 13 March 2009 |
| Headquarters | Wigan, Greater Manchester, England |
Key people | Dave Whelan |
| Products | Sporting goods |
| Owner | Maddox Holdings Limited (trademarks) |
| Website | www www |
DW Sports Fitness was a British retailing and fitness business, founded as a result of Dave Whelan's purchase of 50 JJB Sports fitness clubs with attached retail stores for £83.4 million in March 2009.[1] The business would later encompass more than 140 sites, which included expansion to stand-alone retail stores and stand-alone fitness clubs.[2] In 2011, the business joined buying group Intersport, and began using its name within its facades, and in 2016 it joint-purchased the Fitness First UK business alongside The Gym Group and Greenwich Leisure Limited.[3]
In August 2020, it announced that DW Sports Fitness was to enter administration.[2] A considerable number of its locations were then purchased by Frasers Group, who turned them into Everlast Fitness Club and Sports Direct locations, whilst some Fitness First locations would continue.[4][5] It is understood that 922 jobs out of 1,700 were saved by Frasers Group.[6] In May 2024, DW Stadium in Wigan was renamed to the Brick Community Stadium.[7]
The defunct DW Sports and DW Fitness brands are owned by Maddox Holdings Limited, who own Fitness First.[8]