Daily Planet (brothel)
Publicly listed Australian company (1975–2018)
From Wikipedia, the free encyclopedia
The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick.[1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up.[2]
| |
| ASX: PPL | |
| Industry | Sex industry |
| Founded | 1975 |
| Founder | John Trimble |
| Defunct | 2018 |
| Headquarters | , Australia |
| Services | Brothel |
| Website | www.dailyplanet.sex |
The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole.[3]
In 2003, the brothel's operation was separated from its real-estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange.[4] Heidi Fleiss had been hired to generate publicity.[5] The company acquired a strip club business in 2003.[6]
In 2003, the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs.[7][8] However, the sale of the Daily Planet building never happened, and the property was taken off the market in 2006.[9]
In 2018, the Daily Planet closed down with the building transformed into a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet.[10]
Sponsorships
The Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s.[11]