Datu Puti
Brand owned by NutriAsia, Inc.
From Wikipedia, the free encyclopedia
Datu Puti is a condiment brand owned by NutriAsia, Inc. (formerly known as Southeast Asia Food, Inc.). Datu Puti was first introduced as a vinegar product in 1975 by Hernan and Ismael Reyes. Eventually, soy sauce and fish sauce under the Datu Puti brand were introduced in the 1990s.[2] An oyster sauce product was also introduced.[3]
| |
| Product type | |
|---|---|
| Owner | NutriAsia |
| Produced by | NutriAsia |
| Country | Philippines |
| Introduced | 1975 |
| Markets | Worldwide[1] |
| Previous owners | Southeast Asia Food, Inc. |
| Website | Datu Puti website |
Branding
Datu Puti is a combination of Datu, the surname of founders’ mother, and the Filipino word for white ("putî"), which is a common color for sukang paombóng (traditional palm vinegar). The logo used for the brand features the image of a precolonial datu.[2]
The mukhasim (translated in English as "sour face", is a portmanteau of the Filipino words mukhâ; lit. 'face', and asim; lit. 'sour') marketing campaign was instrumental to the brand's recognition. The campaign was launched in the early 1980s which featured the comedian Conrado "Pugak" Piring, making a facial expression of having consumed something sour, dubbed as the "mukhasim" look.[2]
Products
- Datu Puti White Vinegar
- Datu Puti Original
- Datu Puti Sukang Iloko
- Datu Puti Sukang Sinamak
- Datu Puti Pinoy Spice
- Datu Puti Soy Sauce
- Datu Puti Toyomixes
- Datu Puti Toyomansi
- Datu Puti Toyochili
- Datu Puti Toyomagic
- Datu Puti Fish Sauce
- Datu Puti Natural Selections:
- Natural Cane Vinegar
- Premium Soy Sauce
- Brewed Soy Sauce
- Thai Fish Sauce
- Datu Puti Adobo Series
- Classic Adobo
- Spicy Adobo
- Pininyahang Adobo
- Adobo sa Gata
- Humba
- Datu Puti Oyster Sauce
- Datu Puti Barbecue Marinade
- Datu Puti Pares Pack (Vinegar & Soy Sauce)