Dedeman
Romanian home improvement retailer
From Wikipedia, the free encyclopedia
Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country.[4] Dedeman was established in 1992.
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| Founded | 1992 |
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| Headquarters | , |
Number of locations | 64 stores (2024) |
Area served | Romania |
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Number of employees | 12,113 (2023) |
| Website | https://www.dedeman.ro/ |
History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]