Deeper Underground

Directed by Mike Lipscombe, the music video was used as a promotional tool for the 1998 film Godzilla. Partly shot on location at Grays' State Theatre, it depicts a 3D film theatre in which the movie is being shown. However, as the screen shows Godzilla walking on the ocean floor, one of its feet breaks the screen, causing water to flood into the theatre as if the screen were made of glass and everything behind it were real. The theatre turns into chaos as the audience tries to get out alive, in the midst of which Jay Kay appears and sings and dances on top of the seats. Several other things go through the screen, including a helicopter, cars, and New York taxis. Some stills from the movie are also interspaced between various scenes. At the end of the video, the camera pans out, and it emerges that this entire flood was itself being watched by a different cinema audience on another screen.

In an interview, Jay Kay claimed that the extras were not informed beforehand about the sudden influx of water near the start of the video, so the terrified reactions as they try to escape are actually genuine.^[1]

Another version of the video replaces Godzilla with a man in the movie who smashes an aquarium, causing the theatre to flood. The rest of the video is completely identical.^[2][3]