Deirdre Breakenridge
American author and businessperson
From Wikipedia, the free encyclopedia
Deirdre K. Breakenridge (/ˈdɪərdrə ˈbrɛkənrɪdʒ/ DEER-drə BREK-ən-rij;[1] born 1966) is an American author and businessperson. She is known for her writing on public relations and social media.
Fairleigh Dickinson University (MBA)
Deirdre Breakenridge | |
|---|---|
| |
| Born | 1966 (age 59–60) |
| Education | Glassboro State College Fairleigh Dickinson University (MBA) |
| Occupations | Author, businessperson |
| Website | deirdrebreakenridge |
Education and career
Breakenridge grew up in New Jersey, and she attended Glassboro State College.[2] After working in the public relations industry, she returned to the Fairleigh Dickinson University to get her MBA.[3] Afterward, she continued working in public relations agencies before opening her own agency, Pure Performance Communications.[2][4] She has also taught classes at several universities as an adjunct professor.[3][4]
Work
Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001), is about how companies can market their brand online.[5] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences, offers public relations groups a way to get involved online in new technologies.[6]
In 2009, Breakenridge published Putting the Public Back in Public Relations with Brian Solis. The Journalism and Mass Communication Educator wrote that the book is useful and well-organized for both beginners and advanced individuals in public relations.[7] The book also describes new trends in social media and how all PR individuals can use these techniques.[8] Putting the Public Back in Public Relations also advises those in PR positions to take on leadership roles to promote the use of the new techniques described in the book.[9]
Breakenridge has also worked on research, such as "Social Media Comes of Age: The Vocus 2011 Planning Survey," which she produced with Vocus in 2010.[10]
Books
- Breakenridge, Deirdre (2001). Cyberbranding: Brand Building in the Digital Economy. Financial Times Prentice Hall. ISBN 9780130897107.[11]
- Breakenridge, Deirdre; Cini, Joanne; DeLoughry, Thomas J. (2003). The New PR Toolkit: Strategies for Successful Media Relations. FT Press. ISBN 9780130090256.[12]
- Breakenridge, Deirdre K. (2008). PR 2.0: New Media, New Tools, New Audiences. FT Press. ISBN 9780132703970.
- Solis, Brian; Breakenridge, Deirdre K. (2009). Social Networking for Promoting YOU as a Brand. FT Press. ISBN 9780131377738.
- Solis, Brian; Breakenridge, Deirdre K. (2009). Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. FT Press. ISBN 9780137011261.[13]
- Breakenridge, Deirdre K.; Solis, Brian (2012). Powerful PR Strategies for Success (Collection). FT Press. ISBN 9780133087307.
- Breakenridge, Deirdre K. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. FT Press. ISBN 9780132983228.[14]
- Breakenridge, Deirdre (2017). Answers for Modern Communicators: A Guide to Effective Business Communication. Routledge. ISBN 9781351863001.
