Dewar Cup Aberavon
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EventnameDewar Cup Aberavon (1968–73)
TourOpen (1968–71)
Grand Prix circuit (1972–73) [1]
Grand Prix circuit (1972–73) [1]
Founded1968
Abolished1973
| Dewar Cup Aberavon | |
|---|---|
| Defunct tennis tournament | |
| Event name | Dewar Cup Aberavon (1968–73) |
| Tour | Open (1968–71) Grand Prix circuit (1972–73) [1] |
| Founded | 1968 |
| Abolished | 1973 |
| Editions | 5 |
| Location | Aberavon, Wales |
| Venue | Afan Lido |
| Surface | Carpet / indoor |
The Dewar Cup Aberavon [2] was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit[3] of indoor tournaments held throughout the United Kingdom.
The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons (the whisky company) not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.
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