Gilpin has worked within several areas of technology and design, particularly motor racing, yacht racing, renewables and shipping, although her career began on the launch team for Cellnet mobile phones and creating financial information systems for Citibank. In 1985 she was the marketing manager for the launch of Cellnet, one of the UK's first mobile telephone systems, and in the 1990s was involved in the UK launch of 'Horizon', Citibank's first Windows-based dealing system.[2]
She also managed the Benetton Junior Formula Three racing team in the UK for a time in the 1980s and has worked with several Formula One racing teams including Ford and Benetton. Her roles have involved publicity and media relations, pursuing sponsorship but also technology transfer from racing to road cars. In the 1990s and the subsequent decade she moved on to managing racing yacht teams and worked with Logica.[2][3]
Since around 2009 Gilpin has been involved with making shipping more sustainable since founding and being a director of B9 Shipping while acting as a consultant to B9 Energy. The company designed vessels that were powered by a mixture of sails and biogas engines.[4] Gilpin founded the Smart Green Shipping Alliance in 2013 and continues to be the CEO.[3] The Alliance has brought together experts from 170 countries with the aim for all shipping reaching the UK to be powered by renewable energy by 2030, ahead of the shipping industry's target of 50% by 2050.[5] Ships are typically designed for 30 years of service, so from 2020 new ships must be at least able to be retrofitted to use renewable energy sources.[3] The use of wind power, a traditional means of propelling ships, is being re-examined with new designs as part of this alliance.[6]
Gilpin is a member of the Clean Maritime Council that advises the UK government on strategy to reduce carbon dioxide, particulates and other emissions from the sector.[7]