The newspaper was first published in Cape Town on 4 July 1950.[2] It published in Afrikaans and was released weekly on Wednesday mornings in Cape Town while the same issue released in Johannesburg on Thursday mornings.[2]
At its time it was largest Afrikaner language newspaper and was distributed as far as South-West Africa, Rhodesia, and Zambia.[2] It maintained a non-political stance to Afrikaner politics supporting no one political party and its political reporting was regarded as unbiased.[1][2] It increased its circulation by including the weekly magazine Naweek.[2][3] In 1955, it published a monthly women's magazine in Afrikaans called Mense.[1]
It published special features and made good use of photos and could be described as a tabloid journalism.[2] It also was responsible for assisting the Miss South Africa competition entry into to the Miss World competition.[1][2]
It's holding company was Die Landstem (Eindoms) Beperk formed on 16 March 1951.[2] In 1967, the newspaper became part of Afrikaanse Pers Beperk.[4] By 1969, the newspaper was merged into Dagbreek en Sonagnuus with the latter merging into Die Beeld in 1970 and eventually becoming Rapport.[2]
