In 1996 he opened two home appliance stores.[5] With his father, Hryhorii Derevytskyy, he founded the company Allo in 1998.[6]
Since 2016 he has been responsible for the strategy of the Allo group of companies.[7] Derevytskyy participated in the 2018 VI Annual Retail & Development Business Summit,[8] and writes a column on engineering, technology and economics on the NV Business website.[9]
In 2017, under Derevytskyy's strategic leadership, Allo launched its online marketplace[10] and introduced a new retail format with the opening of the first "Allo Max" flagship store.[11] In 2020, Derevytskyy was a speaker at the IV International Specialized Exhibition of the Retail and Development Industry, RAU Expo, where he participated in a panel discussion regarding crisis management strategies for retail companies.[12]
In January 2021, Allo donated 22,000 medical respirators—valued at approximately 1.5 million UAH—to the Tabletochky charitable foundation, which supports children with oncological diseases.[13]
From 2022 onwards, Derevytsky was invited as an industry expert in Deloitte Ukraine's annual consumer sentiment research series.[14] In 2024, he contributed expert commentary to the Deloitte Ukraine discussion on consumer behaviour under wartime conditions.[15] In late 2025, Allo's commentary was included in the Deloitte Ukraine report ''Holiday Shopping of Ukrainians'',[16] and in the 2026 report ''Ukrainian Consumer Sentiments in 2025'', in which Derevytsky shared his assessment of the market and Allo's operational experience.[17]
In 2024, Derevytskyy approved a rebranding strategy of Allo, pivoting the company's strategy from a general marketplace to an innovation-focused platform.[18]
In May 2025, under Derevytsky's leadership, Allo launched a new product category on its marketplace—Xiaomi electric vehicles.[19][20]
