Do Not Touch
2023 single by MiSaMo
From Wikipedia, the free encyclopedia
"Do Not Touch" is a song recorded by MiSaMo. It was released as the lead single of their debut extended play Masterpiece. The song was pre-released for streaming and digital download on July 14, 2023.
| "Do Not Touch" | ||||
|---|---|---|---|---|
| Single by MiSaMo | ||||
| from the EP Masterpiece | ||||
| Language | Japanese | |||
| Released | July 14, 2023 | |||
| Studio | JYPE Studios (Seoul) | |||
| Genre | R&B[1] | |||
| Length | 3:05 | |||
| Label | Warner Japan | |||
| Composers |
| |||
| Lyricists | ||||
| Producer | MRey (153/Joombas) | |||
| MiSaMo singles chronology | ||||
| ||||
| Music video | ||||
| "Do Not Touch " on YouTube | ||||
Release and promotion
On February 9, 2023, JYP Entertainment announced that the trio would debut as MiSaMo with an extended play on July 26.[2] On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video.[3][4]
On July 21, MiSaMo performed "Do Not Touch" for the first time on TV Asahi's Music Station.[5][6] On August 19, the group performed "Do Not Touch" on Venue101 Presents MiSaMo Masterpiece Show, a special live broadcast of NHK's music program Venue101.[7] They also performed the song on NHK's New Year's Eve television special, Kōhaku Uta Gassen, on December 31.[8]
Composition
"Do Not Touch" is an R&B song[1] that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect.[9][10] Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in art galleries.[11][12] The song is composed in the key of E♭ minor with a tempo of 150 beats per minute.[13]
Music video
The music video for "Do Not Touch", directed by Guzza, was released on July 14, 2023, the same day as the song's release.[14] It opens with MiSaMo posing like statues in a "luxurious castle compound" and is interspersed with black-and-white dance scenes reminiscent of Beyoncé's "Single Ladies" music video.[4][10] The sets and costumes used in the music video reference several classical paintings, including Botticelli's The Birth of Venus, Jean-Honoré Fragonard's The Swing, and Gustav Klimt's The Tree of Life, Stoclet Frieze.[10] It ends with a shot of the members transforming into a framed painting in an art gallery; the painting is behind a rope barrier with a sign stating "Do not touch".[15]
Credits and personnel
- MiSaMo – vocals, rap, background vocals
- Elley – background vocals
- Mayu Wakisaka – vocal director, lyricist
- MRey – producer, programming, bass, drum, guitar, keyboard, synthesizer
- Gu Hye Jin – recording engineer
- Lee Sang Yeop – recording engineer
- Tony Maserati – mixing engineer
- David K. Younghyun – mixing engineer
- Kwon Nam Woo – mastering engineer
Charts
| Chart (2023) | Peak position |
|---|---|
| Japan (Japan Hot 100)[16] | 58 |
| Japan Combined Singles (Oricon)[17] | 45 |
| New Zealand Hot Singles (RMNZ)[18] | 17 |
| US World Digital Song Sales (Billboard)[19] | 13 |
Certifications
| Region | Certification | Certified units/sales |
|---|---|---|
| Streaming | ||
| Japan (RIAJ)[20] | Gold | 50,000,000† |
|
† Streaming-only figures based on certification alone. | ||
Release history
| Region | Date | Format | Label | Ref |
|---|---|---|---|---|
| Various | July 14, 2023 | [15] |