Dorset Cereals
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 | |
Company type | Division |
|---|---|
| Industry | Food processing |
| Founded | 1989 |
| Founder | Terry Crabb |
| Headquarters | Poole, Dorset, England |
| Products | Breakfast cereals |
| Owner | Associated British Foods |
Number of employees | 100+ |
| Parent | ABF Grain Products Limited |
| Website | dorsetcereals |
Dorset Cereals is a British manufacturer of breakfast cereals, based in Poole in Dorset, England. The company was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries.[1]
Dorset Cereals was started by Terry Crabb from his garage in 1989.[2] The company has experienced significant growth, especially in export markets.[1][3][4] From 2000, the company was based at a purpose-built barn factory in Poundbury. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.[5] The company is now part of The Jordans, Dorset & Ryvita Company subsidiary of ABF. In 2018 production moved to Poole. [6]
The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.[7][8]
Products
Before the move to Poole, Dorset Cereals manufactured its breakfast products, muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.[1][9]