Double Decker (chocolate bar)
British brand of chocolate bar
From Wikipedia, the free encyclopedia
Double Decker is a brand of chocolate bar manufactured by British company Cadbury, first introduced in 1976.[1] Its name derives from the well-known double-decker bus, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate, nougat with a hint of coffee,[2] and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections.[3] The Double Decker is manufactured in Poland[4] since 2011.[5]
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| Type | Confectionery | ||||||
|---|---|---|---|---|---|---|---|
| Course | Sweet Snack | ||||||
| Place of origin | United Kingdom | ||||||
| Invented | 1975 | ||||||
| 459 kcal (1,920 kJ) | |||||||
| |||||||
| Similar dishes | List of Cadbury products | ||||||
Description
The chocolate bar is structured in two layers: a lightly whipped nougat layer with a hint of coffee,[2] with a lower layer of cereal 'crispies', which are then coated in milk chocolate. Originally the bar contained raisins within the base layer; however, consumer research in the mid-1980s led to these being removed and the new formulation being introduced.[3] Television advertisements in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced.[3]
The bar has a mass of approximately 54.5g,[6] although multipack bars are smaller at 37.3g.[7] Previously, each bar was 42g in the 1970s and 51g in the 1980s, and peaked at 60g.[when?] A 54.5g bar typically contains 9.9g of fat, 38g of carbohydrates, 2.3g of protein and 1060kJ (250kcal) of energy. The Double Decker no longer contains hydrogenated oil.
Variants
A Double Decker – Nuts version launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however, it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.[citation needed] In August 2016 Cadbury launched Dinky Deckers as part of the Bite Size bag range which are mini Cadbury Double Deckers available in a 120g pouch bag.[8]
