Down (Jessi song)
2018 single by Jessi
From Wikipedia, the free encyclopedia
"Down" is a single by American singer-songwriter and rapper Jessi. It was released on July 6, 2018[2][3] by YMC Entertainment as her last release with the company,[4] and distributed by LOEN Entertainment.
| "Down" | ||||
|---|---|---|---|---|
 | ||||
| Single by Jessi | ||||
| Released | July 6, 2018 | |||
| Genre | ||||
| Length | 3:01 | |||
| Label | YMC Entertainment | |||
| Songwriters | ||||
| Jessi singles chronology | ||||
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| Music video | ||||
| "Down" on YouTube | ||||
Background and release
The rapper announced the single by posting several teaser videos in July,[5][6] the first being released on July 4, 2018, on the YMC Entertainment YouTube channel.[7] The single was released on July 6, 2018,[8][9] by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018,[10] the single's music video was released on the same day.[11]
On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video.[12][13] The music video was Directed by Korlio (August Frogs).
Composition
The single was written by Jessi, Double K, Gray, and Danny Chung.[citation needed] "Down" is a Hip-hop and Tropical house song.[14]
Controversy
The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".[15][16]
Promotion
Live performances
To promote the single, Jessi performed in, The Show July 10, 2018,[17] Show Champion on July 11,[18] Music Bank on July 13,[19] Show! Music Core on July 14,[20] Inkigayo on July 15,[21] and Simply K-Pop on July 27.[22]