Downy
Brand name of fabric softener produced by Procter & Gamble
From Wikipedia, the free encyclopedia
Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
| |
| Owner | Procter & Gamble |
|---|---|
| Country | United States |
| Introduced | 1960 |
| Related brands | Lenor (Europe, Russia, Taiwan, Japan and Hong Kong) |
| Markets | Worldwide |
| Website | www |
Brand history
Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]
Awards
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]
Advertising
Amy Sedaris and Tituss Burgess were hired to promote the Downy/Lenor Unstoppables In-Wash Scent Boosters range in both the US and the UK.[when?] The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.[as of?]
