Draft:Animesh Sharma

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Dr. Animesh Sharma (born 10 April 1982) is an Indian writer, author and academic whose work focuses on digital marketing and technology-related public awareness.[1][2][3] He is the author of the book Foundations of Digital Marketing.[4][5]



Quick facts Dr. Animesh Sharma, Born ...
Dr. Animesh Sharma
Born1982 (1982)
OccupationWriter, Author
NationalityIndian
Alma materUniversity of Lucknow
Avadh University
LPU
Notable worksFoundations of Digital Marketing
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Early life and education

Career

Sharma writes on digital technology, cybersecurity, and consumer awareness topics.[10][11] His articles have appeared in Indian Hindi-language newspapers and online news platforms including Dainik Jagran, Navbharat Times, and Prabhasakshi.[12][13][14]

Sharma maintains an author profile on Prabhasakshi, where he contributes articles on technology and digital literacy.[15]

Publications

Books

  • Foundations of Digital Marketing. Good Writers Publishing. ISBN 9394596208[16]

Selected articles

  • Sharma, A. K., & Sharma, R. (2024). Assessing the influence of artificial intelligence on sustainable consumption behavior and lifestyle choices. Young Consumers, doi:10.1108/YC-09-2024-2214.
  • Sharma, A. K., & Sharma, R. (2024). Generative Artificial Intelligence and Legal Frameworks: Identifying Challenges and Proposing Regulatory Reforms. Kutafin Law Review, 11(3), 415-451, doi:10.17803/2713-0533.2024.3.29.415-451.
  • Sharma, A. K., & Sharma, R. (2025). Governance in the age of artificial intelligence: A comparative analysis of policy framework in BRICS nations. AI Magazine, 46(2), e70010, doi:10.1002/aaai.70010.
  • Sharma, A. K., & Sharma, R. (2025). The Gig Economy and the Evolving Nature of Work in India: Employment, Policy, and Platform Realities in the Age of Convenience. Journal of Digital Economy, doi:10.1016/j.jdec.2025.07.005.
  • Sharma, A. K., & Sharma, R. (2025). Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance. Applied Marketing Analytics, 10(4), 390-403, doi:10.69554/XWHM1191.
  • Sharma, A. K., & Sharma, R. (2026). Analysing the dark side of artificial intelligence in tourism and its influence on young consumers’ behaviour. Aslib Journal of Information Management, 1-24, doi:10.1108/AJIM-06-2025-0416.

Selected chapters

See also

References

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